Internet marketing for real estate: a practical tactical blog

Mobile internet use increase likely in the wake of the iPhone

“We thought it was a mistake and made our engineers check the logs again” is what Vic Gundotra, head of Google’s mobile operations, said to the Financial Times. Google’s engineers had just discovered that iPhone usage was 50 times more than any other mobile handset usage.
As mobile handsets and user interfaces improve, we’re going to [...]

World Map of Social Media Usage

Considering the plunge into social media? Check out this world map of social networking website usage over at Le Monde. The map is in French but I bet you’ll get the idea.
How do you make use of this information besides practicing your French? Well one way, if you have a global market, is to [...]

Maggie and G get internet famous, sort of

While at Inman Connect in New York last month Maggie and G. Dewald had a great conversation with Charlottesville, Virginia real estate maven Daniel Rothamel. He’s promoting his business by being an active video blogger in his community. One of the things I admire about his work is that he just keeps putting it out [...]

Branding through customer service

During the Connect keynote Inman stood in front of a room  packed with  real estate professionals and advised them to call all of their past clients and ask if they need help with foreclosures. I thought that advice was bold, honest and probably difficult to do. But completely worth it from a branding perspective.
If you’re [...]

Zillow on NPR

As I was driving home from biathlon practice last night I heard a good piece about Zillow on PRI’s “Marketplace” program. The program focuses on how the site is faring in the real estate downturn (very well, apparently). The link will take you to audio and text versions of the story. While you’re in media-mode [...]