Heads up: Guest post over at MyTechOpinion

Readers of my “Site Optimization Series for Real Estate” may find some usefulness in my recent guest post for Nicole and Reggie over at MyTechOpinion.com.
It’s called “Three KPIs for Real Estate Websites.”
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Lawyer warns MLSs’ to read data sharing contracts.

Glen Roberts Jr. over at Inman News reports on a paper written by Brian Larson, a Minneapolis lawyer, about the sorts of risks multiple listing services are taking by signing contracts with Zillow et al.
The main points seem to be:

Signing anything without negotiating is bad form
Even though the listings are free, there are costs associated [...]

Economic Maps of the US

This little post is for the interactive economic map lovers out there.
Ann Arbor Real Estate Talk has tipped us off to USAToday’s “How’s the economy in your hometown.”
Combine that with the Phoenix Real Estate Guy’s tip to the WSJ’s “Housing Markets: A Vacant Look” and there’s definitely some overlap.
For example in the USAToday map, markets [...]

Paid Search vs Organic Search for Realtors

If you’re a Realtor who has been hesitant to dive into Google AdWords, today is the day to get started.
First, you’ll want to be clear about the difference between “organic search” and “paid search.” Organic search results are a product of a Search Engine’s algorithm (a fancy word for method), rather than paid advertisements. Search [...]

Multiple Choice: Where do customers look online to find a home?

Over at the Future of Real Estate Marketing, Joel Burslem gives a great rundown the different ways customers can find a home online. Pull quote:
It’s great that there are so many options, but it’s all starting to feel like a little too much. Too much overlap. Too many options.What’s even more bizarre is that all [...]

On-site Optimization for Real Estate Part 2: Getting ready to measure

Last time we discussed the overview of a site optimization process, so I bet you’re ready to get rolling on improving your site. But before we can start implementing our process we need to chart a course. Let’s get started.
Determine the objective
For most real estate sites, the objective is to increase qualified leads (the people [...]

More mobile stats released

The New York Times reports on an M:Metrics study finding that yes, iPhone users do more internet surfing than smartphone users and mobile phone users. But we already knew that. Over at the M:Metrics site there’s more useful information, like
They [iPhone users] are more likely to be: male, aged 25-34, earn more that $100,000 and [...]

Better branding: Keeping people in their homes.

As mentioned previously, I was very impressed with Inman’s suggestion at NYC Connect 07 that real estate professionals do what they can to help their customers in trouble. Here’s a pretty decent post that outlines some resources to help keep your clients in their homes (skip to the bottom). File under: long term brand building [...]

Calculating ROI for Real Estate (or any business) Blogging

I couldn’t resist picking up the gauntlet dropped by Louis Cammarosano over at HomeGain. In his post, an excellent outline of all the questions one should answer before embarking on blogging for real estate or for any business, he asks in point #3

Is blogging a cost effective use of time?
Ask yourself, why spend time blogging [...]

Universal MLS data feed?

One of the best ways to market real estate online is to get your listings in front of as many people as possible. This is pretty much common sense. On the other hand, negotiating ways in which the data that makes up a listing can be shared is a particularly touchy subject. Against a backdrop [...]

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