Internet marketing for real estate: a practical tactical blog

Week in Review on the Real Estate Web

Here’s some of the stuff that caught my eye this week:
A Real Estate Deal, Seen From 2 Sides
The New York Times published this article consisting of two fictional letters. One from a buyer to a seller and the seller’s response. The piece was written after the author had spoken to a number of real [...]

Google Maps + Data = PolicyMap

Joel Burslem gives the rundown on PolicyMap:

PolicyMap says they’re pulling all that data from a number of sources including the U.S. Census, Claritas, the FBI, the IRS as well as information from the Home Mortgage Disclosure Act and Boxwood Means (a real estate research firm), among others. It compiles all that data and then scrubs [...]

Twitter Toy Review: Twitter Vision

Ok, so a warning to you: If you think Twitter is a waste of time, this twitter toy will prove it. If you are prone to Twitter dependency do not, under any circumstance go and look at Twittervision.
What is Twittervision?
Take a map, hook it up to the live feed of everything coming through Twitter. Show [...]

Recent Website Launches

There is a backlog of website launches from Union Street Media so I will be batching them together each week to avoid “site launch” overload. This week we’ll cover some launches from earlier this summer:
Mount Ascutney Hospital, a community hospital in the birthplace of Vermont. Including custom website design, content management system and Google Maps [...]

Using Web Traffic Analysis to Know More About Your Customers

All the numbers and charts from your analytics package are the equivalent of watching customers walk into a retail store, browse around and hopefully buy something. While many business owners who are new to analytics focus heavily on the number of people coming in the door (site visits), not as many focus on what they [...]

Joan Heaton Architects

Union Street Media is proud to launch Joan Heaton Architects, a Vermont residential architecture firm specializing in green building and sustainable design. The website makes use of our custom design and content management system.
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Mobile Social Networking

eMarketer recently released a report on marketing to social networks that have a mobile component (like that little m.myspace.com or what-have-you). This appears to be in line with other reports on mobile usage and where the audience goes there go the marketers. Here’s a pullquote from Debra Aho Williamson, one of the report’s authors:
It goes [...]

Sometimes technology works, sometimes it’s at odds with the world.

Scott Nellé, one of our developers, just shot this over to me via Adium. It just goes to show that the best laid plans…
Enjoy.
Google Street View: 0
Plastic Bag: 1
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Are you taking full advantage of your USM website’s software?

Some of you may know that my Mother, Peggy Smith, is one of our clients. She recently redesigned her site and purchased the software upgrade with email notification. Over dinner one evening she mentioned she was sending her buyers new listings through the MLS web site rather than her own. It occurred to me that [...]

Mobile usage from Pew

A lot of useful demographic info on the use of mobile phones by Americans. Including insight along ethnicity, age and socio-economic factors.
Here’s the chart on what sort of data services people are using:

One of the insightful bits of sleuthing our friends at the Pew Research Center did was to examine “internet usage away from home [...]

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