Asking for information from potential customers

A frequent conversation around the office involves how much information to gather from customers and when. On our search product there is a constant discussion over whether our clients should force users to register in order to search (sometimes there are regulations around this). And then there’s the contact form that asks for every possible [...]

Measuring the Conversation for Smaller Businesses

KDPaine linked to my post about measuring the conversation and noted the problem of measuring conversation share for smaller business: if your brand doesn’t generate much chatter you just won’t show up at all in Tweetrush. Here are a few quick thoughts on this.
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Measure your share of Twitter-based conversations using Tweetrush and Twist

Ever wonder how many different “Tweets” are released into the Twittersphere each day? That’s what Tweetrush tells you. At first glance, it’s probably not much more than an entertaining look at how other people waste their time. Then you realize that you’re wasting your time seeing how much time their wasting and so on.
Let’s see [...]

Tracking print advertising with ListingNumber and Google Analytics

A common question I get involves tracking print campaigns. It came up during my panel at Inman Connect but we didn’t have time to get into the deep how-to on print advertising tracking. This post is here to remedy that oversight by giving you some step-by-step on tracking the performance of your marketing activities.
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Spectrum Youth and Family Services

Union Street Media is proud to launch the new Spectrum Youth and Family Services website. Spectrum provides housing and support services for homeless, foster, and at-risk youth.
The site makes use of custom design, multi-media integration, content management systems and integrated blog hosting and theme design.
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Kevin Smith Sports

New England custom uniforms and equipment for athletic teams, Kevin Smith Sports has just been launched by Union Street Media. The site takes advantage of our flexible Content Management System for business websites.
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Week in Review Overload

Too… many…. great…. posts…. this…. week…. Here we go:
The future of SEO may require being your own middleman, according to O’Reilly. Hat tip to Drew Meyers.
The Bloodhounds make note that the hard part of doing web marketing is creating the content. Here’s a choice quotation:
“Just compare the quality and depth of content Amazon has around [...]

Advanced Google Searching

In the course of my day I spend a lot of time at “the Google” doing searches. Trying to figure out what Google knows about is important to anyone doing internet marketing. This is true whether you’re doing some basic SEO work or trying to capture lift in a social media campaign.
Here are some tips [...]

Your Website is Running for Presidential Office

An online visibility metaphor
Presidential candidates travel the country to gain exposure and voice their platforms; your business should be traveling the Internet to spread the name and message of your business. In the political world we hear speeches, in the online world we read blogs. Just as your neighbor has an Obama ‘08 bumper sticker [...]

Union Street Media VP and Web Strategist survive athletic weekend

Union Street Media Vice-President Andy Vota (right, above) completed the 100 on 100 The Heart of Vermont Relay on Saturday with his team “The Southenders.” The team consists of Andy, Fred Lane, Hans Manske, Jeff Padgett, Parm Padgett and Dave Baroody. Each of them ran between 16 and 18 miles over roads and trails through [...]

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