Brian Boardman on why he uses Union Street Media

One of our favorite lines from Good to Great is “be interested, not interesting”… so please excuse this somewhat self-promotional blog post.  It’s not our style.  However, we’ve been cooking up some new videos here at Union Street Media and have one we feel compelled to share.  Brian Boardman, the Owner / Broker of Coldwell Banker Hickok & Boardman and a longtime Union Street Media client, talked a little bit about why he’s working with us and we got it on tape!

Inspired by a few videos we saw on our semi-annual trip to the Inman News Real Estate Connect conference, we also produced a video biography of Brian to help introduce him to site visitors.  We launched a new site, www.agentsdrivinghydrids.com, to coincide with Brian’s effort to encourage REALTORS to drive hybrid vehicles this summer as well.  If you’re one of them, please let Brian know and he’ll link to your web site.

Google Explains How to Optimize your Real Estate Site on a Small Budget

We regularly check in on the Google Webmaster Central Channel on YouTube. The primary poster is Matt Cutts, a software engineer at Google and THE voice of search engine optimization from the Google perspective. This is as close to looking into the minds behind Google as you can get. Matt recently answered a question from a Realtor in California about how to optimize a real estate website on a small budget. When you watch, you will see that he is really pushing the long tail theory of optimization as a starting point for any SEO (search engine optimization) effort. This, combined with the need to be unique in the market, falls right in line with the approach we have been taking to SEO and real estate web design for years.

Union Street Media Is Hiring!

Our Internet Marketer’s primary responsibility is to help our clients achieve a greater return on their web site by implementing our continuous improvement process, which we call Report Recommend Revise. Each month, our IM staff completes the “RRR” process for dozens of clients, which includes:

• Doing keyword research in search of the best long tail phrases where our clients have a good opportunity to compete
• Studying site traffic using GA and other metrics tools and using that analysis to help increase site visitor conversions
• Coaching our clients on content creation and blogging strategies
• Identifying ways to integrate video and social media into clients’ internet marketing campaigns. And a whole lot more…

To view the full Job Description please click here.

New Site Launches by Union Street Media

As always, we have been very busy here this summer at Union Street Media building and launching new sites for some great new clients.

We would like to welcome Harbor Light Realty to the Union Street Media family. Harbor Light is a seven-person office specializing in residential and investment properties in the Lake Sunapee Region of New Hampshire. Their new website is a great example of a real estate site that not only sells the agency’s expertize but really sells the market area.

As more people hear about our real estate sites, we find new clients coming from farther and farther afield. To serve this growing segment of our business, we are using third party IDX services and building great lead generation websites for people all over the country. In our last launch update, we featured a new WordPress real estate site for Lina Panza in Montclair New Jersey. This month we are pleased to add two more WordPress real estate clients to our ranks.

Granger Properties specializes in vacation and second homes in the Lake Tahoe area. In building their website, they wanted to really focus on the activities and lifestyle that the Lake Tahoe area offers. Please visit the site and see how Granger Properties can introduce you to living in Tahoe!

In the Washington D.C. area we have just launched a WordPress real estate site for Eve Thompson. Eve Thompson chose to focus her website on the internationally known town of Reston, Virgina. Reston was built to revolutionize post-World War II town planning, and has an incredibly unique and interesting character. Please join Eve and see all that Reston has to offer.

One of the things that we at Union Street Media most value about our clients is that they are constantly coming to us with new ideas and concepts that we can help them realize. A particularly fantastic idea that Burlington VT Real Estate Broker, Brian Boardman, brought to us recently was Agents Driving Hybrids. Brian had purchased a hybrid and realized that with all the miles that Realtors log, this was a chance to make a significant difference in the carbon footprint of the entire industry. Brian wanted to develop web-based resources that would help other Realtors and agents to make the switch to driving hybrids and thus Agents Driving Hybrids was born. Please visit the website and see what Brain is doing to make a difference.

The last site we would like to introduce is the new online face of Massy Quick Wealth Management and Investment Consulting. The Morristown, NJ based firm specializes in management of private funds for wealthy individuals and organizations. They work as fee-only peer investors, viewing each client’s portfolio through the eyes of the investor instead of as a commission-based service provider.

We are very please to add these website to Union Street Media’s portfolio.