Twitter: Using Social Media to Increase Business Success

According to Mashable, The Social Media Guide, Twitter saw a 752% growth in 2008. It’s no wonder everyone seems to be jumping on the bandwagon.

There are many benefits that come with proper Twitter usage:

• Reinforce your brand and increase awareness by linking your Twitter account with all of your other web outlets.

• Check your Google Analytics; Twitter is a direct source of traffic.

• Network with like minded professionals, potential customers, and other local businesses.

• Tweets are now indexed in Google; we smell potential for organic Google traffic!

What a lot of people don’t realize are the practical uses of this valuable tool. Many businesses recognize the potential with this platform and yet after creating an account, have no clue what to do. It’s important to know about Twitter etiquette, hashtags, practical applications, and more.

Before getting started, there are a few things to remember.

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Another Round of Site Launches!

First off we have a redesign for Sox to Go. You can pick up any type of socks from your favorite NBA team to socks with Moose on them! We provided them with  a re-designed site to better reflect the more intuitive e-commerce flow that customers are looking for with a fresh new color palette.

From skiing to real estate Tamara McKinney focuses her business on Squaw Valley, North Lake Tahoe and Truckee areas. Tamara is a former Olympic skier and has intimate knowledge of the Squaw Valley having grown up there.

Children of Fallen Patriots is an excellent foundation based on helping children who have lost loved ones get the money they need for a college eduction. This organization needed a more secure site to accept donations and a more interactive way for visitors to share experiences and thoughts through the site and social media platforms. Union Street Media was delighted to be able to make this possible.

Tourterelle brings some French charm to New Haven VT. They belong to the Vermont Fresh Network and work with area farms to bring the freshest ingredients from the field to the plate. They were looking for an innovative design with great usability and search engine optimization to establish a presence in a competitive market.

Prestige Real Estate of Killington They specialize in listing and selling Killington condominiums, town homes, single-family homes, multi-family homes and land. Ted and Heidi at Prestige Killington are long standing clients and we were excited to take their existing site to the next level of functionality using the latest real estate tools available including seamless MLS integration.

The Corvus Group are a full-service real estate brokerage firm servicing the Dartmouth – Lake Sunapee region of New Hampshire. The designer went for a clean, crisp approach, which helps visitors locate exactly what they are looking and are able to learn about the area through fresh blog content and knowledgeable area information.

At Brookside Gynecology , skilled and caring physicians offer up-to-date information, thorough evaluation methods, and excellence in treatment options for women from adolescence through adulthood. We updated the look of their site, made it easier to navigate, and added additional information that was missing from the current sites.  The new look is more feminine, soft, and up-to-date, while still looking professional and a touch clinical in nature.

We are proud to add these websites to Union Street Media’s ever-growing portfolio!

Video is the New Photo – WellcomeMat Video App

I’ve been a fan of WellcomeMat for a while now for it’s effortless ease of use, attractive interface and the fact it’s a dedicated real estate platform for video. The latest offering from them is an iPhone app that allows you to post  geo-coded real estate videos to WellcomeMat, Twitter, Facebook, Posterous and YouTube for FREE.

The news was rolled out by their founder here and you can learn more about what WellcomeMat does here and even see a few of our in house offerings on our Union Street Media channel.

We would be interested to hear from anyone that has used this application and their thoughts on its effectiveness, however  the app is currently usable only on the iPhone 3G.