Internet marketing for real estate: a practical tactical blog

About

Union Street Media – a web design company in Burlington, VT, USA – began this blog in 2007 to serve clients, as well as anyone in related industries. We focus on a variety of web technology topics, with a primary focus on Internet Marketing. Although more than half our clients come to us for real estate web design, we serve a fair number of ecommerce, education, non-profit,  and other kinds of general interactive, corporate web sites.

As a variety of Union Street Media staff contribute to the blog, here’s a quick run-down of the players:

Spencer Taylor, our Account Manager, waxes poetic about all things real estate.  A fun & gregarious fellow, his topics include internet marketing strategies, new site launches and whatever-is-in-his-head, which is (oftentimes) pretty interesting!

Ted Adler is our Founder & President.  His posts often cover broader business issues, announcements about Union Street Media and real estate-related musings that come to him at the odd hours of the day.  He’s a regular attendee at Inman Real Estate Connect Conferences and has followed the online real estate industry since 2002.

Tom Cull is our Internet Marketing Analyst.  When he’s not buried deep in the bowels of Google Analytics discovering the next break through idea for one of our clients, he’s sharing broadly applicable ideas he discovers from following the social networks and looking at all that data.  Tom has a background in video production and comments on real estate video trends too.

Andy Vota is our VP for Site Development and Programming and posts mostly in the realm of web technology. When he’s not orienting new-hires and building cool new tools for our clients, he finds time to stop in and drop an occasional post or two.

Amanda Everse is our Internet Marketer, charged with implementing our Report Recommend Revise strategy for our active internet marketing clients. She works on information architecture, keyword research, content creation and post-launch analysis. Her posts focus mostly on helping clients make use of Union Street Media’s content management system to fully optimize their sites.

David Karalis is the newest member of the Internet Marketing team at Union Street Media. His social media focus and fresh perspective brings a new voice to our blog. Find him on Twitter and follow him in the social media sphere.

G. Dewald, our former Director of Web Strategy, wrote about Internet marketing, social media, site optimization and site analytics.