Online Marketing Data: Which social networking sites are your customers using?

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There’s a lot of talk about using social networking sites in online marketing. We often hear how having a profile at one or several social networking sites is a requirement for any sort of serious internet marketing initiative. Especially in real estate, where personal relationships and sphere of influence are [...]

Google’s Guide to SEO

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Google just made a Beginner’s Guide to SEO. Check it out on the Google Webmaster Blog.
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“Maps and Data” from the Archives of Real Estate Internet Marketing by Union Street Media

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Real estate is local. This is a phrase that’s heard all the time. Understanding “local” is a big part of getting marketing right whether your message/conversation is online or offline.
Maps are excellent tools to understand what “local” is. Adding a layer of relevant data on top of geographic data can be [...]

Help your new readers find your best old posts

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Blogs are great for sharing information that is relevant to your business. Fresh content, added at a regular basis, keeps readers coming back and keeps the search engine spiders coming back to index your new content.
However, sometimes good posts get forgotten over time. The content of the blog post may still be relevant, [...]

Using Google’s Observations to Improve Your Internet Marketing

Google collects and analyzes a massive amount of information about what interests us, how we use information and where we use information. Teasing insights from that data can have a strong impact on your internet marketing direction, strategies and tactics. Take mobile services, for example.
David Wood writes on his blog about a Google presentation about [...]

Social Network Marketing with LinkedIn

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There are all kinds of social networks on the web. Facebook and MySpace get a fair amount of attention. But there’s also the one that’s primarily for business: LinkedIn. How can you use LinkedIn for your marketing efforts? After the break is Guy Kawasaki’s slide deck telling you how.
Perhaps not [...]

8 Halloween Blog Post Ideas for Real Estate Bloggers

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Every now and them when I’m giving a real estate blog training to a client I’m asked how it’s possible to keep coming up with posts. I think we all face a certain amount of fatigue now and then. Luckily for real estate bloggers, local events are completely fair game and in the [...]

4 Ways to Use Google Earth for the iPhone for Real Estate Internet Marketing

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By now you’ve already heard about Google Earth coming to the iPhone. And yes, it’s awesome and fun and cool. But you’re a marketer at the end of the day so you’re looking to find a way promote your real estate or other business online using this newly enhanced tool. Before [...]

Inman Internet Marketing Webinar

Joel Burslem is hosting a webinar on inexpensive marketing strategies. It’s free. It’s on October 29th. You should attend.
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Google Analytics Update: Your Internet Marketing Animated

Google Analytics is updating. The stuff they are adding to the tool is bending my brain. For those of you who are diving into your own analytics in support of a data-driven internet marketing strategy you will be very very excited. For those of you not in this category perhaps it is time to start.
And, [...]

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