Your home page is not a doormat.

 
Image by David Wulff via Flickr

There are a lot of web sites out there with a home page like a door mat with a big frilly “Welcome” sign emblazoned into it. We all know how people use door mats, right? They wipe their feet on them and then go inside the building to accomplish their [...]

You can get more than leads from Twitter

Sometimes things don’t go right. And then people talk about how not-right things are. That’s pretty much life. On the web, you can add instant global broadcasting and a “permanent record” of sorts between the Google cache and the Wayback Machines and the various site-downloaders and mirrors. How do you go about making things right?
So [...]

Are you taking full advantage of your USM website’s software?

Some of you may know that my Mother, Peggy Smith, is one of our clients. She recently redesigned her site and purchased the software upgrade with email notification. Over dinner one evening she mentioned she was sending her buyers new listings through the MLS web site rather than her own. It occurred to me that [...]

A Web 2.0 Education in the Comment Thread(s)

[Please note, as this conversation has the tendency to get emotional and very technical at the same time, I would like to state up front that I do not take any specific or direct side in the discussion.
I can fully appreciate the dissatisfaction of those who feel they could get better SEO results for their [...]

Better branding: Keeping people in their homes.

As mentioned previously, I was very impressed with Inman’s suggestion at NYC Connect 07 that real estate professionals do what they can to help their customers in trouble. Here’s a pretty decent post that outlines some resources to help keep your clients in their homes (skip to the bottom). File under: long term brand building [...]

Branding through customer service

During the Connect keynote Inman stood in front of a room  packed with  real estate professionals and advised them to call all of their past clients and ask if they need help with foreclosures. I thought that advice was bold, honest and probably difficult to do. But completely worth it from a branding perspective.
If you’re [...]