Union Street Media to hold a Seminar on How to Structure Social Media for Small Businesses

On the 11th of February at 11am Spencer Taylor, will be giving a talk at the CEDO Winter Business Fair on how to effectively utilize social media for small businesses. The talk will be focused more on strategy then on the actual functionality of various social media outlets. Taylor will focus on how to use Facebook, Twitter and Blogging in concert to gain visibility in the online marketplace and new customers. He will also touch on other business-specific social media platforms such as Yelp and Urban Spoon as well as the hyper-local Front Porch Forum service.  Participants will be encouraged to ask questions and interact to discuss their experiences for the group to draw on. We hope to see you there!

USM’s Spencer Taylor to speak at Thursday’s “Ask the Expert” Session at the Northwest Vermont Board of REALTORS

The headline pretty much sums it up… at 8:30 AM on Thursday January 21st, Spencer Taylor will speak to the members of the Northwest Vermont Board of REALTORS at their conference space in Williston, VT.  Curious what’s real estate web site tidbits will be covered in his presentation?  Listen to Spencer and NVBR’s Mary Ward talk about it!

Back from Real Estate Connect

Photo courtesy Ines from Miami real estate blog, Miamism.

Back from Blogger Connect and Inman Connect (aka #ICNY). Too much stuff to download in just one post but suffice it to say that Ted, Andy and I had a great time.

One of the consistent themes that I heard throughout the conference was an increased focus on visitor engagement. Right from Jeff Turner’s opening on Wednesday through to the end.

Basically, we often tend to focus on metrics like the number of unique visitors and so on when what we should look at, more often, are measures of engagement. Are people using/liking/spreading our content? Are they coming back for it? Are there some tools that are particularly effective at promoting visitor engagement (answer: yep and most of them fall into the social media category).

I’ll get a post up soon that has my presentation slide deck and narrative, for those who were unable to attend. Meanwhile, check out the social media dashboard for the Twitter feed, blog post recaps and flickr/video streams of Inman Connect New York.

Union Street in the news at Real Estate Connect conference in New York!

Union Street Media’s G. Dewald is in the news at the 2009 Real Estate Connect conference in New York City!! Follow the link and have a look at the article.

link-Dewald on Conversions at the intersection of Inman & Union Street

Real Estate Connect Social Media Dashboard

I’m back from vacation and I’ve built a social media dashboard for all of you going to Real Estate Connect in New York City this week. You can find it here:

Real Estate Connect Social Media Dashboard

It’s set up to gather images, video, twitter posts, blog posts and all sorts of stuff that are tagged with ICNY09 or #ICNY09. So if you’re at the event, tag some of your thoughts, or where the good parties are.

Also if you’re at the event, come ask me questions at the Blogger Connect event (I’ll be presenting the listening to your audience section) or at the Down and Dirty Analytics panel on Thursday. Or even just grab me in the hall and see if I can help you out with your web marketing strategy, site analytics or whatever.

Conference Dashboard: Vermont 3.0 Creative/Tech Jam

[Update: link to the dashboard itself is fixed. Click here to just go look at the dashboard.]

As mentioned earlier, I’ll be on a panel at the Vermont 3.0 Creative/Tech Jam on Oct 25th at Champlain College here in Burlington, VT. I’m really psyched to be up there with David Gibson from Propeller Media Works and Frank Canovatchel (who, it turns out, was an advisor to USM developer Scott Nellé). Our topic is about building websites and I’m sure between the three of us we’ll be able to handle most any question that comes up. Read a little more about the conference and my fancy conference dashboard after the jump. Read more

Jon Adler is famous

Jonny Adler  was the MAR convention and was approached by Michelle Riggen-Ransom from batchblue.com to talk about using social media.

In true Union Street Media form, Jonny gets down to business and gives you a clear task and takeaway to get you rolling with Facebook. Complete with an example.

Maybe we should get Jonny to write more here on the blog, eh?

A bunch of other folks from the convention also talk about how they use social media. Twitter gets props, ActiveRain, Trulia etc all get some props and ideas of how people are using the tools.

Video after the jump. Read more

Conference Season Rolls On

I know you really wanted to hang out with Ted and Jonny in Vermont. But you lived too far away. Well if you’re in New Hampshire go say hi to Ted at the New Hampshire Association of Realtors Annual Convention. Be sure to ask him for a tutorial on how to use the Flip video camera.

And if you’re in Mass. then go hang out with Jonny at the Massachusetts Association of Realtors conference.

I’m sure that either of them would love to talk about Union Street’s real estate web design, baseball or both.

G. Dewald at Vermont 3.0

I did mention it was conference season, right? Well for you Vermonters and Vermont-bound readers who missed your chance to hang out with Ted and Jonny at the Northeast Real Estate Conference and Expo, you can catch up with G. Dewald in late October.

Dewald will be part of a web design panel along with Propeller’s David Gibson and other members of the fertile Vermont web design and new media scene. Yes. Fertile.

More details as they come in. Meanwhile, you can read about last year’s Vermont 3.0 Tech Jam.

Meet Ted and Jonny at Northeast Real Estate Conference and Expo

It’s conference season!

Union Street Media will be at the Northeast Real Estate Conference and Expo this week. It will be a good chance for existing clients to hear from Ted and Jonny about our new initiatives in real estate internet marketing, improvements to our software and just to chat. And if you aren’t a client of ours yet, maybe we can help answer any questions you might have.

Here are the details: Sheraton Hotel & Conference Center in Burlington, Vermont on September 10-12, 2008 and a little more information is available via a PDF at the Vermont Association of Real Estate website.

Stop by booth 24.

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