Online Marketing Data: Which social networking sites are your customers using?

Image by Getty Images via Daylife

There’s a lot of talk about using social networking sites in online marketing. We often hear how having a profile at one or several social networking sites is a requirement for any sort of serious internet marketing initiative. Especially in real estate, where personal relationships and sphere of influence are [...]

“Maps and Data” from the Archives of Real Estate Internet Marketing by Union Street Media

Image by forteller.ipernity.com via Flickr

Real estate is local. This is a phrase that’s heard all the time. Understanding “local” is a big part of getting marketing right whether your message/conversation is online or offline.
Maps are excellent tools to understand what “local” is. Adding a layer of relevant data on top of geographic data can be [...]

Using Google’s Observations to Improve Your Internet Marketing

Google collects and analyzes a massive amount of information about what interests us, how we use information and where we use information. Teasing insights from that data can have a strong impact on your internet marketing direction, strategies and tactics. Take mobile services, for example.
David Wood writes on his blog about a Google presentation about [...]

Google Analytics Update: Your Internet Marketing Animated

Google Analytics is updating. The stuff they are adding to the tool is bending my brain. For those of you who are diving into your own analytics in support of a data-driven internet marketing strategy you will be very very excited. For those of you not in this category perhaps it is time to start.
And, [...]

How are your real estate customers using social media?

Image by .mw via Flickr

Forrester research has recently updated its social media customer profiling tool to include data from 2008. Many of you in the real estate business have probably been hearing about blogs, Twitter, FriendFeed and other social media technologies for some time now. Some of you are even using social media tools to [...]

Conference Dashboard: Vermont 3.0 Creative/Tech Jam

Image by alliance1911 via Flickr

[Update: link to the dashboard itself is fixed. Click here to just go look at the dashboard.]
As mentioned earlier, I’ll be on a panel at the Vermont 3.0 Creative/Tech Jam on Oct 25th at Champlain College here in Burlington, VT. I’m really psyched to be up there with David Gibson from [...]

Use analytics to make better real estate videos

Image via Wikipedia

Making videos for real estate is a time consuming process no matter how you look at it. And you want to be sure you’re getting the best results for the time you spend making, editing and uploading your property videos. Why not use analytics to listen to your customers and let them help [...]

Tweetburner is another tool for social media measurement

Just a quick heads up: Similar to the Cli.gs service is Tweetburner. So far I’m finding that Tweetburner has a prettier interface with charts and all.
Also, it has my requested “time of day” style reports. So you can start to learn when people are paying attention to your Twitter posts
It does give you a slightly [...]

Cli.gs is a tool for social media analytics

For those of you who are happily using Twitter as a business tool, it probably won’t take long before you start to wonder if all those shortened links are doing you much good.
Certainly you can look in your analytics for Twitter as a referrer. But that won’t tell you much as the link itself gets [...]

Mobile phone? Sure. For texting.

Image via Wikipedia

Neilsen is reporting that “Americans each sent or received 357 text messages a month then, compared with 204 phone calls.” Moreover, this is the third quarter in a row that text messages beat out phone calls.
After the break, the chart that gives a breakdown of usage by age. Some of which might surprise [...]

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