Inman Internet Marketing Webinar

Joel Burslem is hosting a webinar on inexpensive marketing strategies. It’s free. It’s on October 29th. You should attend.
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Google Analytics Update: Your Internet Marketing Animated

Google Analytics is updating. The stuff they are adding to the tool is bending my brain. For those of you who are diving into your own analytics in support of a data-driven internet marketing strategy you will be very very excited. For those of you not in this category perhaps it is time to start.
And, [...]

How are your real estate customers using social media?

Image by .mw via Flickr

Forrester research has recently updated its social media customer profiling tool to include data from 2008. Many of you in the real estate business have probably been hearing about blogs, Twitter, FriendFeed and other social media technologies for some time now. Some of you are even using social media tools to [...]

Your Website is Running for Presidential Office

An online visibility metaphor
Presidential candidates travel the country to gain exposure and voice their platforms; your business should be traveling the Internet to spread the name and message of your business. In the political world we hear speeches, in the online world we read blogs. Just as your neighbor has an Obama ‘08 bumper sticker [...]

Localism sponsorship Land Rush schedule posted

Real estate social networking site, ActiveRain has posted the schedule for sponsorship opportunities on their neighborhood site Localism.com.
Vermont is August 8th, NH and NC are August 6th, Massachusetts and Illinois are August 5th.
People who have amassed more ActiveRain points will be able to have access earlier in the day.
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Take Matt’s Advice. 5 Tips Your Real Estate Site Needs.

In case you missed the recent video interview with Matt Cutts at USA Today, it’s a must-watch . I’m happy to report that the advice our Internet Marketing Team has been offering to our clients is right on track. So, don’t just take our word for it, take Google’s search guru’s word:
1. Spotlight your search [...]

Understanding and Using AIDA (including 22 things you can do to improve your site performance)

The name Aida (made famous in Verdi’s opera) means “visitor” in Arabic and “reward” in Swahili. This post is about the marketing acronym, related to visitors and rewards, outlining consumer attitudes: Attention-Interest-Desire-Action. I’ll present the concept, orient it in relation to your site visitors and give you some ideas on how to use this conceptual [...]

Short followup on Craigslist and HTML

The HTML that will allowed on Craigslist should be enough to make a nice layout. You get images, tables (as much as I abhor table-based web development), headers and the font tag. Sure it’s like we’re rolling back the clock to 1999. But it won’t be too difficult to make attractive ads with the tags [...]

On-site Optimization for Real Estate Part 2: Getting ready to measure

Last time we discussed the overview of a site optimization process, so I bet you’re ready to get rolling on improving your site. But before we can start implementing our process we need to chart a course. Let’s get started.
Determine the objective
For most real estate sites, the objective is to increase qualified leads (the people [...]

Performance Optimization for Real Estate Part 1: Overview

I remember back in the earlier days of making websites how people could post a site and pretty much forget about it for a year or two. Some people can still do that, I suppose. But the businesses that rapidly review their market climate, attempt to gain insight into their customers needs and act on [...]