Using Google’s Observations to Improve Your Internet Marketing

Google collects and analyzes a massive amount of information about what interests us, how we use information and where we use information. Teasing insights from that data can have a strong impact on your internet marketing direction, strategies and tactics. Take mobile services, for example.
David Wood writes on his blog about a Google presentation about [...]

4 Ways to Use Google Earth for the iPhone for Real Estate Internet Marketing

Image by plemeljr via Flickr

By now you’ve already heard about Google Earth coming to the iPhone. And yes, it’s awesome and fun and cool. But you’re a marketer at the end of the day so you’re looking to find a way promote your real estate or other business online using this newly enhanced tool. Before [...]

Mobile phone? Sure. For texting.

Image via Wikipedia

Neilsen is reporting that “Americans each sent or received 357 text messages a month then, compared with 204 phone calls.” Moreover, this is the third quarter in a row that text messages beat out phone calls.
After the break, the chart that gives a breakdown of usage by age. Some of which might surprise [...]

Now that Vermont might get the iPhone, VREIN pros get ready

Joel Burslem gives an awesome quick-take on five applications you can use on an iPhone to enhance your real estate business.
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Mobile Social Networking

eMarketer recently released a report on marketing to social networks that have a mobile component (like that little m.myspace.com or what-have-you). This appears to be in line with other reports on mobile usage and where the audience goes there go the marketers. Here’s a pullquote from Debra Aho Williamson, one of the report’s authors:
It goes [...]

Mobile usage from Pew

A lot of useful demographic info on the use of mobile phones by Americans. Including insight along ethnicity, age and socio-economic factors.
Here’s the chart on what sort of data services people are using:

One of the insightful bits of sleuthing our friends at the Pew Research Center did was to examine “internet usage away from home [...]

Twitter for Real Estate Roundup

I’ve got a busy week here so no big whopper posts. I’ll be taking the tried and true path of bloggers in a time crunch: The Roundup.
There’s been a lot of chatter lately about Twitter for Real Estate. Just in case you’ve not been paying attention I’ll give some links and quick summations. Also, don’t [...]

More mobile stats released

The New York Times reports on an M:Metrics study finding that yes, iPhone users do more internet surfing than smartphone users and mobile phone users. But we already knew that. Over at the M:Metrics site there’s more useful information, like
They [iPhone users] are more likely to be: male, aged 25-34, earn more that $100,000 and [...]

Mobile internet use increase likely in the wake of the iPhone

“We thought it was a mistake and made our engineers check the logs again” is what Vic Gundotra, head of Google’s mobile operations, said to the Financial Times. Google’s engineers had just discovered that iPhone usage was 50 times more than any other mobile handset usage.
As mobile handsets and user interfaces improve, we’re going to [...]