Is your website code hurting your online marketing efforts?

Tables. Font tags. CSS/XHTML. Eyes glazing over yet? Well try to keep the lids open just a little longer. I promise to make this as fun as possible (or you can just skip to the video at the end).
Your web design is just a bunch of text
If you “view source” on your website you’ll see [...]

Using the One-Click Real Estate Search Feature to Demonstrate Knowledge and Expertise

This post is part of Union Street Media’s submission for the Forrester Research Groundswell Award.
I would love it if you take time to write a review at the Groundswell site.
Name of Groundswell Entry:
One-Click Real Estate Search Feature
Name of Company Entering:
Union Street Media
Category:
Talking
Dates available to users:
December 2007 to present
What is the audience for the One-Click Real [...]

Foreclosure Maps

Another map post.  Today it’s foreclosures, via HotPads.com.
Using the widget tools in the upper left of their map, select heat maps and then foreclosures to get a map overlay of the United State real estate foreclosure data. It takes awhile for the image to load.
SHARETHIS.addEntry({ title: “Foreclosure Maps”, url: “http://blog.unionstreetmedia.com/data/foreclosure-maps/” });

4 things you can do right now to improve your website home page and why

For most sites, the home page is by far the most visited. The visitor segments are the most broad here too: random search engine traffic, sometimes advertising ends up here (though I, personally, recommend against that), sometimes a link from someone’s blog ends up going to your home page. All of these wide, varied audiences [...]

On-site Optimization for Real Estate Part 2: Getting ready to measure

Last time we discussed the overview of a site optimization process, so I bet you’re ready to get rolling on improving your site. But before we can start implementing our process we need to chart a course. Let’s get started.
Determine the objective
For most real estate sites, the objective is to increase qualified leads (the people [...]

Universal MLS data feed?

One of the best ways to market real estate online is to get your listings in front of as many people as possible. This is pretty much common sense. On the other hand, negotiating ways in which the data that makes up a listing can be shared is a particularly touchy subject. Against a backdrop [...]

Performance Optimization for Real Estate Part 1: Overview

I remember back in the earlier days of making websites how people could post a site and pretty much forget about it for a year or two. Some people can still do that, I suppose. But the businesses that rapidly review their market climate, attempt to gain insight into their customers needs and act on [...]