Google’s Guide to SEO

Image by Aaron Escobar via Flickr

Google just made a Beginner’s Guide to SEO. Check it out on the Google Webmaster Blog.
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4 Ways to Use Google Earth for the iPhone for Real Estate Internet Marketing

Image by plemeljr via Flickr

By now you’ve already heard about Google Earth coming to the iPhone. And yes, it’s awesome and fun and cool. But you’re a marketer at the end of the day so you’re looking to find a way promote your real estate or other business online using this newly enhanced tool. Before [...]

Track your search engine ranking improvement with a plugin for Firefox

Search engine optimization (SEO) is typically a pillar of any internet marketing strategy. Yesterday, I posted information about how you can save time assessing the effectiveness of your SEO efforts by using the Rank Checker for Firefox plugin. Another fan of Rank Checker decided it was time to make the search rank data a bit [...]

See how your real estate web site’s SEO is performing: use Rank Checker for FireFox

Are you tired of spending time typing in your preferred keywords on Google or Yahoo to see where your real estate web site is positioned on the search engine results page (SERP)? If you’re below page two, this can be a real time drain and take up a lot of your search engine optimization (SEO) [...]

Internet Marketing Strategies for Real Estate: Listing Syndication

[For our readers who aren't in real estate: this article might still be useful for you with little effort--whenever you see the word "listing" replace it in your mind with "marketing copy" or something similar]
There are a lot of questions and concerns about syndication of mls listing data in the real estate internet marketing space. [...]

Google Pagerank Toolbar update

This is for the SEO geeks among us. But it appears that Google has updated the Toolbar Pagerank this past weekend. I’m happy to note that the Union Street Media site is holding steady, that this blog debuted favorably and that our internal pages, like our real estate web design page, are also now earning [...]

Is your website code hurting your online marketing efforts?

Tables. Font tags. CSS/XHTML. Eyes glazing over yet? Well try to keep the lids open just a little longer. I promise to make this as fun as possible (or you can just skip to the video at the end).
Your web design is just a bunch of text
If you “view source” on your website you’ll see [...]

Using the One-Click Real Estate Search Feature to Demonstrate Knowledge and Expertise

This post is part of Union Street Media’s submission for the Forrester Research Groundswell Award.
I would love it if you take time to write a review at the Groundswell site.
Name of Groundswell Entry:
One-Click Real Estate Search Feature
Name of Company Entering:
Union Street Media
Category:
Talking
Dates available to users:
December 2007 to present
What is the audience for the One-Click Real [...]

Google Page Rank updating

Just a quick note to let everyone know that Google is in the process of updating PageRank. So I figured now would be a good time to geek out and write about this esoteric feature of search engine optimization. For those of you who want to get right to the meat: As long as you [...]

Take Matt’s Advice. 5 Tips Your Real Estate Site Needs.

In case you missed the recent video interview with Matt Cutts at USA Today, it’s a must-watch . I’m happy to report that the advice our Internet Marketing Team has been offering to our clients is right on track. So, don’t just take our word for it, take Google’s search guru’s word:
1. Spotlight your search [...]

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