Online Marketing Data: Which social networking sites are your customers using?

Image by Getty Images via Daylife

There’s a lot of talk about using social networking sites in online marketing. We often hear how having a profile at one or several social networking sites is a requirement for any sort of serious internet marketing initiative. Especially in real estate, where personal relationships and sphere of influence are [...]

Social Network Marketing with LinkedIn

Image by .Andy Chang. via Flickr

There are all kinds of social networks on the web. Facebook and MySpace get a fair amount of attention. But there’s also the one that’s primarily for business: LinkedIn. How can you use LinkedIn for your marketing efforts? After the break is Guy Kawasaki’s slide deck telling you how.
Perhaps not [...]

Firefox Plugins for Real Estate: TwitKit

Image via Wikipedia

If your real estate internet marketing strategy incorporates social media, then chances are good you’re experimenting with (if not already obsessed with) Twitter. If you’re still shy about Twitter or don’t know what it is, check out the Twitter for Real Estate page. If you’re already Tweeting up a storm, let me introduce [...]

Real Estate Social Media Marketing: “Blue” paper

Image by DBarefoot via Flickr

“Social Media” is a the current darling of the internet marketing industry. In case you’re still trying to figure it out Batchblue (the firm that put Jonny Adler on screen to Motley Crüe) recently released a great little tipsheet on getting into social media with a real estate focus.
It covers social [...]

Tweetburner is another tool for social media measurement

Just a quick heads up: Similar to the Cli.gs service is Tweetburner. So far I’m finding that Tweetburner has a prettier interface with charts and all.
Also, it has my requested “time of day” style reports. So you can start to learn when people are paying attention to your Twitter posts
It does give you a slightly [...]

Jon Adler is famous

Jonny Adler  was the MAR convention and was approached by Michelle Riggen-Ransom from batchblue.com to talk about using social media.
In true Union Street Media form, Jonny gets down to business and gives you a clear task and takeaway to get you rolling with Facebook. Complete with an example.
Maybe we should get Jonny to write more [...]

Cli.gs is a tool for social media analytics

For those of you who are happily using Twitter as a business tool, it probably won’t take long before you start to wonder if all those shortened links are doing you much good.
Certainly you can look in your analytics for Twitter as a referrer. But that won’t tell you much as the link itself gets [...]

Twitter for eCommerce

Image via Wikipedia

No no, there isn’t yet a shopping cart built right into Twitter. But that doesn’t stop folks from using the popular microblogging tool to increase sales on their sites. This post contains links to articles which describe uses of Twitter that generate sales of products, usually by driving traffic to a specific [...]

Measuring Twitter: Marketing, Conversations and Individuals

Image by aussiegall via Flickr

This post is a part of the overall Twitter for Business series here at the Internet Marketing for Real Estate blog. Once you get into Twitter for awhile you (or our boss) will want to know what good it is doing. Here are some links to posts and articles about Twitter [...]

Measure your share of Twitter-based conversations using Tweetrush and Twist

Ever wonder how many different “Tweets” are released into the Twittersphere each day? That’s what Tweetrush tells you. At first glance, it’s probably not much more than an entertaining look at how other people waste their time. Then you realize that you’re wasting your time seeing how much time their wasting and so on.
Let’s see [...]

keep looking »