4 Ways to Use Google Earth for the iPhone for Real Estate Internet Marketing

Image by plemeljr via Flickr

By now you’ve already heard about Google Earth coming to the iPhone. And yes, it’s awesome and fun and cool. But you’re a marketer at the end of the day so you’re looking to find a way promote your real estate or other business online using this newly enhanced tool. Before [...]

Firefox Plugins for Real Estate: TwitKit

Image via Wikipedia

If your real estate internet marketing strategy incorporates social media, then chances are good you’re experimenting with (if not already obsessed with) Twitter. If you’re still shy about Twitter or don’t know what it is, check out the Twitter for Real Estate page. If you’re already Tweeting up a storm, let me introduce [...]

Track your search engine ranking improvement with a plugin for Firefox

Search engine optimization (SEO) is typically a pillar of any internet marketing strategy. Yesterday, I posted information about how you can save time assessing the effectiveness of your SEO efforts by using the Rank Checker for Firefox plugin. Another fan of Rank Checker decided it was time to make the search rank data a bit [...]

See how your real estate web site’s SEO is performing: use Rank Checker for FireFox

Are you tired of spending time typing in your preferred keywords on Google or Yahoo to see where your real estate web site is positioned on the search engine results page (SERP)? If you’re below page two, this can be a real time drain and take up a lot of your search engine optimization (SEO) [...]

Tool for making your blog better: Zemanta

Image by riekus via Flickr

Ever been to a blog and seen page after page of pure unadulterated text? You know, a giant wall of words pummeling your eyeballs? Since you’re here at the Internet Marketing for Real Estate blog I would guess that the answer is: Yes. But what about your own blog? When was [...]

Is your website code hurting your online marketing efforts?

Tables. Font tags. CSS/XHTML. Eyes glazing over yet? Well try to keep the lids open just a little longer. I promise to make this as fun as possible (or you can just skip to the video at the end).
Your web design is just a bunch of text
If you “view source” on your website you’ll see [...]

Tracking print advertising with ListingNumber and Google Analytics

A common question I get involves tracking print campaigns. It came up during my panel at Inman Connect but we didn’t have time to get into the deep how-to on print advertising tracking. This post is here to remedy that oversight by giving you some step-by-step on tracking the performance of your marketing activities.
SHARETHIS.addEntry({ title: [...]

Advanced Google Searching

In the course of my day I spend a lot of time at “the Google” doing searches. Trying to figure out what Google knows about is important to anyone doing internet marketing. This is true whether you’re doing some basic SEO work or trying to capture lift in a social media campaign.
Here are some tips [...]

Flash and SEO: Google now does Flash

Google just announced that they have made some improvements to how they crawl (i.e read) Flash content.
Some highlights:

This only applies to SWF files, not FLV (FLV is a common video format used with Flash).
Googlebot will read the text from the SWF (not images that look like text, but actual text content).
Google will discover web addresses [...]

Geeky but important: domain frontrunning

With many realtors and real estate agents starting blogs, micro sites, secondary sites and so on, the issue of picking and registering a domain name is pretty important. Here’s some current news on an important aspect of domain name registration: who do you choose?
Process of elimination: Network Solutions
For awhile now, Network Solutions has been involved [...]

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