Internet marketing for real estate: a practical tactical blog

Another Round of Site Launches!

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First off we have a redesign for Sox to Go. You can pick up any type of socks from your favorite NBA team to socks with Moose on them! We provided them with  a re-designed site to better reflect the more intuitive e-commerce flow that customers are looking for with a fresh new color palette.

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From skiing to real estate Tamara McKinney focuses her business on Squaw Valley, North Lake Tahoe and Truckee areas. Tamara is a former Olympic skier and has intimate knowledge of the Squaw Valley having grown up there.

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Children of Fallen Patriots is an excellent foundation based on helping children who have lost loved ones get the money they need for a college eduction. This organization needed a more secure site to accept donations and a more interactive way for visitors to share experiences and thoughts through the site and social media platforms. Union Street Media was delighted to be able to make this possible.

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Tourterelle brings some French charm to New Haven VT. They belong to the Vermont Fresh Network and work with area farms to bring the freshest ingredients from the field to the plate. They were looking for an innovative design with great usability and search engine optimization to establish a presence in a competitive market.

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Prestige Real Estate of Killington They specialize in listing and selling Killington condominiums, town homes, single-family homes, multi-family homes and land. Ted and Heidi at Prestige Killington are long standing clients and we were excited to take their existing site to the next level of functionality using the latest real estate tools available including seamless MLS integration.

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The Corvus Group are a full-service real estate brokerage firm servicing the Dartmouth – Lake Sunapee region of New Hampshire. The designer went for a clean, crisp approach, which helps visitors locate exactly what they are looking and are able to learn about the area through fresh blog content and knowledgeable area information.

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At Brookside Gynecology , skilled and caring physicians offer up-to-date information, thorough evaluation methods, and excellence in treatment options for women from adolescence through adulthood. We updated the look of their site, made it easier to navigate, and added additional information that was missing from the current sites.  The new look is more feminine, soft, and up-to-date, while still looking professional and a touch clinical in nature.


We are proud to add these websites to Union Street Media’s ever-growing portfolio!

Featured Workspace of Burlington’s Favorite Web Developer

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Brickface and Sunshine: The Offices of Union Street Media

This is exciting!  My first blog post for Union Street Media.  For those of you who don’t know me, I’m a Support Specialist and Junior Web Developer here at our cozy Burlington, Vermont office.  I’ve been here for less than six months and it already feels like I’ve known my colleagues for years.  We work well as a team and it shows, and one of those things that helps fuel our fire is our sweet workspace.

Recently, I came up with the crazy idea to take some pictures around the office.  This was a bold step on my part because it would truly expose how geeky we are with our Star Wars figurines on the shelves to the stick-figure post-it notes all over my desk.  My idea wasn’t completely random though; I not only wanted to show my peers where I worked, but upload the pictures into the Flickr pool for Lifehacker.com’s Featured Workspaces.  The idea of this image pool is to share your workspace with others and show how you remain comfortable, but at the same time allow yourself to push your workload from your inbox to the out.

Every so often, Lifehacker.com pulls some pictures from the pool and features them on their site.  This week, we happen to be the lucky group that was shown on the front page and it displayed our stellar work area.  This was a huge honor and we’re so thankful for Lifehacker taking the time of day to not only check out our office, but to write a story about it as well. This has been quite the Summer/Fall for Union Street Media with our previous Seven Daysies Award for Best Web Developer.

The article can be found here ,and we would love to hear your feedback in the comments about the article or the pictures.

If you would like to connect with me, you can find me on twitter or flickr.

Cheers,

Matt Sisson

Real Estate Videos Work for Brian Boardman, Burlington Vermont

Union Street Media presented at the Coldwell Banker Agent Real Estate Trends & Social Media Seminar on the 16th at the Ethan Allen Club in Burlington, Vermont. Our presentation focused on utilizing real estate videos.

The presentation went very well. We received a great deal of positive feedback from participants from all over the region. Our friend and client Brian Boardman, a REALTOR® here in Burlington, Vermont chimed in to talk  about how a particular listing video help him get one of his high-end properties under contract.  It was a fun, engaging conversation!

Please contact us if you attended the session and would like a copy of our notes (or if you couldn’t make it, and would like a copy of our notes).

New Site Launches by Union Street Media

Another month has passed and we have launched four great new websites!

The first new website that we are pleased to present to the public is that of ACRE Strategies which is a real estate consulting firm focused on empowering buyers in Massachusetts. The ACRE site is a perfect example of a clean brand-building site for a new business.

ACRE

The second site that we would like to introduce is that of the Burlington Legacy Project. The Burlington Legacy Project is a city government organization focused on promoting sustainable municipal growth strategies for Burlington as it grows into the future.  This is a wonderful organization that works to provide a framework for Burlington to help it maintain its vibrant urban nature and wonderful character far into the future.

Burlington Legacy Project

Sneakers Bistro has been a Union Street Media client for many years now, so when they wanted an updated look for their website they came back to us. For those of you aren’t local and thus don’t know about this local legend, Sneakers is a fantastic breakfast and lunch spot in the heart of Winooski, Vermont. It is a fun, energetic place and that is just the thing we went for in our new design of the site. Have a look  – we dare you to look at their site and not want Cheese Grits.

Sneakers

The last Website that we would like to introduce is Atlantic Barn and Timber – a wonderful custom timber framing company in North Carolina. For artisans such as the people at Atlantic Barn, a website needs to support the images of their work – not distract from them. Their new site is subtly designed to be a digital extension of their truly fantastic craft.

Atlantic Barn and Timber

We here at Union Street Media are please to add these sites to our ever-growing, diverse website portfolio!

Two Union Street Media Clients Win MAR Website Awards!

We here at Union Street Media are proud to announce that the results of the Massachusetts Association of Realtors annual Website Competition are in and two Union Street Media clients have received first and second runner up in the Office Website Category!

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We would like to congratulate Lomenzo Properties of Dennis Village on Cape Cod who won for first runner up! This is doubly impressive as they are a two-agent office and beat out countless larger offices in their category. Their prominence is largely do to the wealth of information that they have on their website. They are  prime example of how powerful expansive, high quality content can be. Congratulations to Peter & Elaine for all of their hard work and focus!

We would also like to congratulate Northrup Realtors of Lynnfeild, Ma who won for second runner up! Their achievement is even more impressive as they only launched their new website this past spring. The fact that they have been able to add enough information and resources in that short time period is an impressive effort.

If you read the comments on why these two offices finished in the top of the pack it is clear that it is a combination of the design and functionality that we provide but mostly that our system gives them the  supporting structure to showcase their knowledge and vision of their market area. Again Congratulations to our clients for all of their hard work!

Union Street Media Client Wins Award

Union Street Media would like to congratulate Suzanne Johnson of Tilley’s Café in Burlington who has been named the winner of the Restaurateur of the Year award from the Vermont Chamber Hospitality Council. If you have not been to Tilley’s cafe we highly recommend you visit and see the amazing seafood that they cook up daily. Our favorite would have to be the Coconut Prawns!

Brian Boardman on why he uses Union Street Media

One of our favorite lines from Good to Great is “be interested, not interesting”… so please excuse this somewhat self-promotional blog post.  It’s not our style.  However, we’ve been cooking up some new videos here at Union Street Media and have one we feel compelled to share.  Brian Boardman, the Owner / Broker of Coldwell Banker Hickok & Boardman and a longtime Union Street Media client, talked a little bit about why he’s working with us and we got it on tape!

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Inspired by a few videos we saw on our semi-annual trip to the Inman News Real Estate Connect conference, we also produced a video biography of Brian to help introduce him to site visitors.  We launched a new site, www.agentsdrivinghydrids.com, to coincide with Brian’s effort to encourage REALTORS to drive hybrid vehicles this summer as well.  If you’re one of them, please let Brian know and he’ll link to your web site.

Union Street Media Is Hiring!

Our Internet Marketer’s primary responsibility is to help our clients achieve a greater return on their web site by implementing our continuous improvement process, which we call Report Recommend Revise. Each month, our IM staff completes the “RRR” process for dozens of clients, which includes:

• Doing keyword research in search of the best long tail phrases where our clients have a good opportunity to compete
• Studying site traffic using GA and other metrics tools and using that analysis to help increase site visitor conversions
• Coaching our clients on content creation and blogging strategies
• Identifying ways to integrate video and social media into clients’ internet marketing campaigns. And a whole lot more…

To view the full Job Description please click here.

New Site Launches by Union Street Media

As always, we have been very busy here this summer at Union Street Media building and launching new sites for some great new clients.

We would like to welcome Harbor Light Realty to the Union Street Media family. Harbor Light is a seven-person office specializing in residential and investment properties in the Lake Sunapee Region of New Hampshire. Their new website is a great example of a real estate site that not only sells the agency’s expertize but really sells the market area.

Harbor Light

As more people hear about our real estate sites, we find new clients coming from farther and farther afield. To serve this growing segment of our business, we are using third party IDX services and building great lead generation websites for people all over the country. In our last launch update, we featured a new WordPress real estate site for Lina Panza in Montclair New Jersey. This month we are pleased to add two more WordPress real estate clients to our ranks.

Granger Properties specializes in vacation and second homes in the Lake Tahoe area. In building their website, they wanted to really focus on the activities and lifestyle that the Lake Tahoe area offers. Please visit the site and see how Granger Properties can introduce you to living in Tahoe!

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In the Washington D.C. area we have just launched a WordPress real estate site for Eve Thompson. Eve Thompson chose to focus her website on the internationally known town of Reston, Virgina. Reston was built to revolutionize post-World War II town planning, and has an incredibly unique and interesting character. Please join Eve and see all that Reston has to offer.

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One of the things that we at Union Street Media most value about our clients is that they are constantly coming to us with new ideas and concepts that we can help them realize. A particularly fantastic idea that Burlington VT Real Estate Broker, Brian Boardman, brought to us recently was Agents Driving Hybrids. Brian had purchased a hybrid and realized that with all the miles that Realtors log, this was a chance to make a significant difference in the carbon footprint of the entire industry. Brian wanted to develop web-based resources that would help other Realtors and agents to make the switch to driving hybrids and thus Agents Driving Hybrids was born. Please visit the website and see what Brain is doing to make a difference.

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The last site we would like to introduce is the new online face of Massy Quick Wealth Management and Investment Consulting. The Morristown, NJ based firm specializes in management of private funds for wealthy individuals and organizations. They work as fee-only peer investors, viewing each client’s portfolio through the eyes of the investor instead of as a commission-based service provider.

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We are very please to add these website to Union Street Media’s portfolio.

Union Street Media Introduces the New Online Face of the Northwestern Vermont Board of Realtors

We here at Union Street Media are pleased to announce the launching of The Northwestern Vermont Board of Realtors new website, NVBR.com. We are very happy to add this new site to our growing list of Realtor board and Association sites which include The New Hampshire Association of Realtors and the Vermont Association of Realtors.

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