Your Website is Running for Presidential Office

An online visibility metaphor
Presidential candidates travel the country to gain exposure and voice their platforms; your business should be traveling the Internet to spread the name and message of your business. In the political world we hear speeches, in the online world we read blogs. Just as your neighbor has an Obama ‘08 bumper sticker [...]

You can get more than leads from Twitter

Sometimes things don’t go right. And then people talk about how not-right things are. That’s pretty much life. On the web, you can add instant global broadcasting and a “permanent record” of sorts between the Google cache and the Wayback Machines and the various site-downloaders and mirrors. How do you go about making things right?
So [...]

A Web 2.0 Education in the Comment Thread(s)

[Please note, as this conversation has the tendency to get emotional and very technical at the same time, I would like to state up front that I do not take any specific or direct side in the discussion.
I can fully appreciate the dissatisfaction of those who feel they could get better SEO results for their [...]

Last week: Lots of thinking on the interwebs

I didn’t get a chance to give a weekly overview of activity on the RE.web last week so I’ll do a quick rundown. Lots of deep thoughts were floating out there last week, the ripples are still spreading on some of them.
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Zillow on NPR

As I was driving home from biathlon practice last night I heard a good piece about Zillow on PRI’s “Marketplace” program. The program focuses on how the site is faring in the real estate downturn (very well, apparently). The link will take you to audio and text versions of the story. While you’re in media-mode [...]

Real Estate Internet Marketing “Map”

During one of the final panels at Real Estate Connect in NYC I was sketching in my notebook the process of how users get to websites, and what we ultimately want them to do when they get there.
I took a few minutes to draw it up when I got home, and this is what I [...]

Web 2.0, Social Networking, Blogging, and Real Estate

In a recent post I included a link to a pdf of Web 2.0 companies compiled by Jamie Glenn of Trulia. Tonight I came across a similar list at the vFlyer blog.
We’re spending a lot of time at Union Street Media thinking about how to help our clients in the real estate industry leverage [...]