Help your new readers find your best old posts

Image via Wikipedia

Blogs are great for sharing information that is relevant to your business. Fresh content, added at a regular basis, keeps readers coming back and keeps the search engine spiders coming back to index your new content.
However, sometimes good posts get forgotten over time. The content of the blog post may still be relevant, [...]

Using Google’s Observations to Improve Your Internet Marketing

Google collects and analyzes a massive amount of information about what interests us, how we use information and where we use information. Teasing insights from that data can have a strong impact on your internet marketing direction, strategies and tactics. Take mobile services, for example.
David Wood writes on his blog about a Google presentation about [...]

Critique of the Long Tail

Image by Essjay is happy in NZ via Flickr

For those of you who have already read my Long Tail and business blogging strategy post, here is a review of a critique printed in the Harvard Business Review. I always like to see opposing viewpoints and I hope you do as well.
If you aren’t Long-tailed [...]

Internet Marketing Strategies for Real Estate: Listing Syndication

[For our readers who aren't in real estate: this article might still be useful for you with little effort--whenever you see the word "listing" replace it in your mind with "marketing copy" or something similar]
There are a lot of questions and concerns about syndication of mls listing data in the real estate internet marketing space. [...]

Asking for information from potential customers

A frequent conversation around the office involves how much information to gather from customers and when. On our search product there is a constant discussion over whether our clients should force users to register in order to search (sometimes there are regulations around this). And then there’s the contact form that asks for every possible [...]

Measuring the Conversation for Smaller Businesses

KDPaine linked to my post about measuring the conversation and noted the problem of measuring conversation share for smaller business: if your brand doesn’t generate much chatter you just won’t show up at all in Tweetrush. Here are a few quick thoughts on this.
SHARETHIS.addEntry({ title: “Measuring the Conversation for Smaller Businesses”, url: “http://blog.unionstreetmedia.com/data/measuring-the-conversation-for-smaller-businesses/” });

Bringing the Olympics home: 5 blog post ideas for Local.

With the Olympics going on right now there seems to be a lot of Olympic-themed blogging going on. This is probably great for being current, but maybe there’s ways to think more long-term on this. After all, the Olympics happen on a regular basis (every two years: Summer then Winter etc) so there could be [...]

Google Page Rank updating

Just a quick note to let everyone know that Google is in the process of updating PageRank. So I figured now would be a good time to geek out and write about this esoteric feature of search engine optimization. For those of you who want to get right to the meat: As long as you [...]

Understanding and Using AIDA (including 22 things you can do to improve your site performance)

The name Aida (made famous in Verdi’s opera) means “visitor” in Arabic and “reward” in Swahili. This post is about the marketing acronym, related to visitors and rewards, outlining consumer attitudes: Attention-Interest-Desire-Action. I’ll present the concept, orient it in relation to your site visitors and give you some ideas on how to use this conceptual [...]

Business Strategy and Twitter

Image by marj k via Flickr

Like any tool, there are greater and lesser reasons to use Twitter in a business setting. The articles on this page are focused on delivering strategic thought about Twitter for business use.

Everyone loves a bullet list so here’s your list of 50, courtesy Chris Brogan.
Integrating Twitter into a business [...]

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