Is your website code hurting your online marketing efforts?

Tables. Font tags. CSS/XHTML. Eyes glazing over yet? Well try to keep the lids open just a little longer. I promise to make this as fun as possible (or you can just skip to the video at the end).
Your web design is just a bunch of text
If you “view source” on your website you’ll see [...]

There’s more to site optimization than SEO

If you read this blog you probably already know about search engine optimization. But there’s another kind of optimization. One that is just as important (maybe even more important) as being number 1 in Google. That other kind of optimization is performance optimization.
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Using Web Traffic Analysis to Know More About Your Customers

All the numbers and charts from your analytics package are the equivalent of watching customers walk into a retail store, browse around and hopefully buy something. While many business owners who are new to analytics focus heavily on the number of people coming in the door (site visits), not as many focus on what they [...]

Moved Site Optimization Series to a page

Just some small admin stuff, but I moved the Site Optimization Series table of contents to a page. You’ll now be able to access those posts directly from the sidebar.
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Performance Optimization for Real Estate Part 3: Benchmarks

Alright. We’ve done the broad-stroke overview of performance optimization. We’ve established some objectives. We took a side-road to learn a bit about picking something to measure on our website. Now it’s time to benchmark.
Why Benchmark?
The goal of a benchmark study is to figure out how your site is performing before you do anything at all. [...]

4 things you can do right now to improve your website home page and why

For most sites, the home page is by far the most visited. The visitor segments are the most broad here too: random search engine traffic, sometimes advertising ends up here (though I, personally, recommend against that), sometimes a link from someone’s blog ends up going to your home page. All of these wide, varied audiences [...]

Heads up: Guest post over at MyTechOpinion

Readers of my “Site Optimization Series for Real Estate” may find some usefulness in my recent guest post for Nicole and Reggie over at MyTechOpinion.com.
It’s called “Three KPIs for Real Estate Websites.”
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On-site Optimization for Real Estate Part 2: Getting ready to measure

Last time we discussed the overview of a site optimization process, so I bet you’re ready to get rolling on improving your site. But before we can start implementing our process we need to chart a course. Let’s get started.
Determine the objective
For most real estate sites, the objective is to increase qualified leads (the people [...]

Performance Optimization for Real Estate Part 1: Overview

I remember back in the earlier days of making websites how people could post a site and pretty much forget about it for a year or two. Some people can still do that, I suppose. But the businesses that rapidly review their market climate, attempt to gain insight into their customers needs and act on [...]

Web Analytics Training at EpikOne

On Tuesday, Jan 29th EpikOne will be hosting one of their excellent online trainings. I highly recommend it for people who are interested in deepening their knowledge of web analytics, usability, and online marketing in general. Check out Justin Cutroni’s posts on the Epik blog, as well, for some more background on these folks.
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