I get that–I don’t get the implementation of it using “utm_content tags”. You have my vote for a future post on that G!

Perhaps a more complicated method might be to “campaign tag” your listing with two separate utm_content tags. One that signifies you tweeted it with a price and one without, for example. Then shorten the links and tweet those (with or without cli.gs).

You would then have your A/B data via the Campaigns reports in your GA. Benefit that might outweigh the hassle of campaign tagging? Being able to learn what the price people did vs the no-price people: is one audience more likely to convert? is one more likely to consume more pages? etc.

Let me know if that makes sense or not. I should probably make a whole post about it.

This is a GREAT post. Although I don’t twitter about our properties it would be interesting to use Clig for split testing tweets about properties. Do you get more click without price in the tweet or with price? Town or no town? “Crafty” sales content or just the facts? What gets

I can also see a “TwitterPLUS” functionality where the usual short tweet is optionally expanded with more content and the link measured by Clig. Do people WANT to know more or is Twitter functioning as intended with “short snaps” of daily life? I for one, tend to follow through clicks since there is a reason I am following my peeps.

I am going to start using this with tinyurl next… Thanks g!

“Anything worth doing is worth measuring”
~John Mackay | Whole Foods