Comments on: Your customers in their own words. Setting up GA Keyword filters. http://blog.unionstreetmedia.com/data/your-customers-in-their-own-words-setting-up-ga-keyword-filters/ Internet marketing for real estate: a practical tactical blog Mon, 12 Oct 2009 18:14:39 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: G Dewald http://blog.unionstreetmedia.com/data/your-customers-in-their-own-words-setting-up-ga-keyword-filters/comment-page-1/#comment-139 G Dewald Tue, 05 Aug 2008 16:11:59 +0000 http://blog.unionstreetmedia.com/?p=129#comment-139 I think the world could use a "Regular Expressions for Fun and Profit" blog, Nate. :) I think the world could use a “Regular Expressions for Fun and Profit” blog, Nate. :)

]]> By: Nate Orshan http://blog.unionstreetmedia.com/data/your-customers-in-their-own-words-setting-up-ga-keyword-filters/comment-page-1/#comment-138 Nate Orshan Tue, 05 Aug 2008 16:02:15 +0000 http://blog.unionstreetmedia.com/?p=129#comment-138 Hey Gahlord. Re "alfax", I think it showed up in the referring keywords at some point, maybe tied to a sale, so... As long as we're talking pipes ("|"), <a href="http://www.epikone.com/blog/" rel="nofollow">Justin Cutroni</a> would probably also want to chime in about using regular expressions, another mega-powerful way to leverage logic in filtering. For example, here's another filter string I made to weed in/out variations on "Vermont Teddy Bear": (armont|ermont|emount|ermaont|ermmont|ermnt|ermoant|ermomt|ermonth|ermony|ermoint|ermoont|ermot|ermount|ernmont|eromont|errmont|ertmont|emont|ermint|ermon|eront|vrmont|vt|vt\.)+.*(bear|"teady|"teddie|"teddy|"tedy|bear co|bear.co|bearco|bears\.co|tead|tebby|tedd|tedy|eddie|eddy|teedy|ttead|ttedd|eadie|edy)+|("teady|"teddie|"teddy|"tedy|tead|tebby|tedd|tedy|eddie|eddy|teedy|ttead|ttedd|eadie|edy)+.*(ermont|emount|ermaont|ermmont|ermnt|ermoant|ermonth|ermony|ermoont|ermot|ermount|ernmont|eromont|errmont|ertmont|emont|ermint|ermon|vt|vt\.)+|bear( |o| o |-o-|%2520|%20|\+)*gram And yes, people actually <i>have</i> spelled those words successfully (i.e., they got to our site) in such a wide variety of ways. Hey Gahlord. Re “alfax”, I think it showed up in the referring keywords at some point, maybe tied to a sale, so…

As long as we’re talking pipes (”|”), Justin Cutroni would probably also want to chime in about using regular expressions, another mega-powerful way to leverage logic in filtering.

For example, here’s another filter string I made to weed in/out variations on “Vermont Teddy Bear”:

(armont|ermont|emount|ermaont|ermmont|ermnt|ermoant|ermomt|ermonth|ermony|ermoint|ermoont|ermot|ermount|ernmont|eromont|errmont|ertmont|emont|ermint|ermon|eront|vrmont|vt|vt\.)+.*(bear|”teady|”teddie|”teddy|”tedy|bear co|bear.co|bearco|bears\.co|tead|tebby|tedd|tedy|eddie|eddy|teedy|ttead|ttedd|eadie|edy)+|(”teady|”teddie|”teddy|”tedy|tead|tebby|tedd|tedy|eddie|eddy|teedy|ttead|ttedd|eadie|edy)+.*(ermont|emount|ermaont|ermmont|ermnt|ermoant|ermonth|ermony|ermoont|ermot|ermount|ernmont|eromont|errmont|ertmont|emont|ermint|ermon|vt|vt\.)+|bear( |o| o |-o-|%2520|%20|\+)*gram

And yes, people actually have spelled those words successfully (i.e., they got to our site) in such a wide variety of ways.

]]> By: G Dewald http://blog.unionstreetmedia.com/data/your-customers-in-their-own-words-setting-up-ga-keyword-filters/comment-page-1/#comment-137 G Dewald Tue, 05 Aug 2008 13:35:50 +0000 http://blog.unionstreetmedia.com/?p=129#comment-137 Hey Nate, Doh, thanks for the pipe! I'll update the post to include that little gem. C'mon though "alfax" people really type in alfax when looking for your "Calyx and Corolla" brand? Yow! I guess at some point I think there is a diminishing return on precision. Maybe you can get the brand managers to come up with spellable names? There's a business decision for you. :) Thanks for stopping by all of you! Hey Nate,

Doh, thanks for the pipe! I’ll update the post to include that little gem.

C’mon though “alfax” people really type in alfax when looking for your “Calyx and Corolla” brand? Yow! I guess at some point I think there is a diminishing return on precision.

Maybe you can get the brand managers to come up with spellable names? There’s a business decision for you. :)

Thanks for stopping by all of you!

]]> By: Nate Orshan http://blog.unionstreetmedia.com/data/your-customers-in-their-own-words-setting-up-ga-keyword-filters/comment-page-1/#comment-132 Nate Orshan Tue, 05 Aug 2008 00:23:04 +0000 http://blog.unionstreetmedia.com/?p=129#comment-132 Great tip! And it can be more than one word; just separate 'em with a pipe, i.e., "|". For example, one of our brand names is "Calyx and Corolla". Check out these permutations I have to plug in to do an adequate job of filtering in/out that brand name: alyx|calax|alayx|calcyx|calex|caleyx|alfax|calfxx|calix|caliyx|callax|callayx|calle|calli|callox|callux|callxy|callyix|callys|callyx|calox|caltyx|calux|calx|caly|calyax|calyc|calye|calyk|calylox|calynx|calyox|calys|calyz|calyzx|carlyx|carola|carolla|carollo|carolly|caroloa|carolyx|caroola|carrola|carrolla|carrolyx|carylla|carylx|caslyx|catlex|caylax|caylex|caylic|caylix|cayllx|caylox|caylx|caylyx|cayxl|claix|clayx|clyx|collora|collorla|collory|collyx|cololla|colores|colrolla|coralla|corela|corella|corlla|corllo|cornelle|coroal|coroilla|corola|coroll|corona|corrala|corrella|corrla|corrlla|corroal|corrola|corrolla|corrolo|criolia|crolla|crolloa|crone|cylax|cylx|kalix Good times. [:-)] Great tip! And it can be more than one word; just separate ‘em with a pipe, i.e., “|”.

For example, one of our brand names is “Calyx and Corolla”. Check out these permutations I have to plug in to do an adequate job of filtering in/out that brand name:

alyx|calax|alayx|calcyx|calex|caleyx|alfax|calfxx|calix|caliyx|callax|callayx|calle|calli|callox|callux|callxy|callyix|callys|callyx|calox|caltyx|calux|calx|caly|calyax|calyc|calye|calyk|calylox|calynx|calyox|calys|calyz|calyzx|carlyx|carola|carolla|carollo|carolly|caroloa|carolyx|caroola|carrola|carrolla|carrolyx|carylla|carylx|caslyx|catlex|caylax|caylex|caylic|caylix|cayllx|caylox|caylx|caylyx|cayxl|claix|clayx|clyx|collora|collorla|collory|collyx|cololla|colores|colrolla|coralla|corela|corella|corlla|corllo|cornelle|coroal|coroilla|corola|coroll|corona|corrala|corrella|corrla|corrlla|corroal|corrola|corrolla|corrolo|criolia|crolla|crolloa|crone|cylax|cylx|kalix

Good times. [:-)]

]]> By: Sean http://blog.unionstreetmedia.com/data/your-customers-in-their-own-words-setting-up-ga-keyword-filters/comment-page-1/#comment-130 Sean Mon, 04 Aug 2008 23:47:42 +0000 http://blog.unionstreetmedia.com/?p=129#comment-130 Great stuff here GD! I found that we were getting traffic from misspelling coldwell to caldwell....interesting....the New England accent in type! I also discovered that currently our brand is drawing a lot of traffic. Thanks for the tips and the tweet to this blog. Great stuff here GD! I found that we were getting traffic from misspelling coldwell to caldwell….interesting….the New England accent in type! I also discovered that currently our brand is drawing a lot of traffic.
Thanks for the tips and the tweet to this blog.

]]> By: Stacey http://blog.unionstreetmedia.com/data/your-customers-in-their-own-words-setting-up-ga-keyword-filters/comment-page-1/#comment-129 Stacey Mon, 04 Aug 2008 22:21:34 +0000 http://blog.unionstreetmedia.com/?p=129#comment-129 Gahlord, you're amazing. I missed your panel was only at Inman for 2 days so thanks for this follow up--really great! Gonna send our peeps here. I'll also alert our sales reps to USM for clients who want our plugin product [marketing and lead manager] because they want a custom site... or any client who also wants a custom site to add to their other real estate online properties... you guys are d'best. Thanks! Gahlord, you’re amazing. I missed your panel was only at Inman for 2 days so thanks for this follow up–really great!

Gonna send our peeps here. I’ll also alert our sales reps to USM for clients who want our plugin product [marketing and lead manager] because they want a custom site… or any client who also wants a custom site to add to their other real estate online properties… you guys are d’best.

Thanks!

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