http://blog.unionstreetmedia.com Wed, 19 Nov 2008 19:16:36 +0000 http://backend.userland.com/rss092 en Image by Getty Images via Daylife There's a lot of talk about using social networking sites in online marketing. We often hear how having a profile at one or several social networking sites is a requirement for any sort of serious internet marketing initiative. Especially in real estate, where personal relationships ... http://blog.unionstreetmedia.com/data/online-marketing-data-which-social-networking-sites-are-your-customers-using/ Image by Aaron Escobar via Flickr Google just made a Beginner's Guide to SEO. Check it out on the Google Webmaster Blog. http://blog.unionstreetmedia.com/seo/googles-guide-to-seo/ Last night at the 98th annual Lake Champlain Regional Chamber of Commerce dinner, five awards were presented for emerging talent, community service and leadership. The Chamber selected Union Street Media as the recipient of The A. Wayne Roberts Entrepreneurial Spirit Award.  The award is presented annually to a local business that ... http://blog.unionstreetmedia.com/usm-news/chamber-presents-entreprenurial-spirit-award-to-union-street-media/ Image by forteller.ipernity.com via Flickr Real estate is local. This is a phrase that's heard all the time. Understanding "local" is a big part of getting marketing right whether your message/conversation is online or offline. Maps are excellent tools to understand what "local" is. Adding a layer of relevant data on top ... http://blog.unionstreetmedia.com/data/maps-and-data-from-the-archives-of-real-estate-internet-marketing-by-union-street-media/ Image via Wikipedia Blogs are great for sharing information that is relevant to your business. Fresh content, added at a regular basis, keeps readers coming back and keeps the search engine spiders coming back to index your new content. However, sometimes good posts get forgotten over time. The content of the blog ... http://blog.unionstreetmedia.com/blogging/help-your-new-readers-find-your-best-old-posts/ Image by suchitra prints via Flickr Union Street Media's director of web strategy, G. Dewald, will be a speaker at Inman News' Blogger Connect event in New York City on January 7, 2009. The title of his talk is: "Getting it! Understand your Readers," is sure to be lively. Dewald hopes ... http://blog.unionstreetmedia.com/usm-news/g-dewald-to-be-a-panelist-at-blogger-connect/ Google collects and analyzes a massive amount of information about what interests us, how we use information and where we use information. Teasing insights from that data can have a strong impact on your internet marketing direction, strategies and tactics. Take mobile services, for example. David Wood writes on his blog ... http://blog.unionstreetmedia.com/data/using-googles-observations-to-improve-your-marketing/ Image by .Andy Chang. via Flickr There are all kinds of social networks on the web. Facebook and MySpace get a fair amount of attention. But there's also the one that's primarily for business: LinkedIn. How can you use LinkedIn for your marketing efforts? After the break is Guy Kawasaki's slide ... http://blog.unionstreetmedia.com/social-media/social-network-marketing-with-linkedin/ Image via Wikipedia Every now and them when I'm giving a real estate blog training to a client I'm asked how it's possible to keep coming up with posts. I think we all face a certain amount of fatigue now and then. Luckily for real estate bloggers, local events are completely ... http://blog.unionstreetmedia.com/blogging/8-halloween-blog-post-ideas-for-real-estate-bloggers/ Image by plemeljr via Flickr By now you've already heard about Google Earth coming to the iPhone. And yes, it's awesome and fun and cool. But you're a marketer at the end of the day so you're looking to find a way promote your real estate or other business online using ... http://blog.unionstreetmedia.com/technology/4-ways-to-use-google-earth-for-the-iphone-for-real-estate-internet-marketing/