Comments on: Take Matt’s Advice. 5 Tips Your Real Estate Site Needs. http://blog.unionstreetmedia.com/internet-marketing/take-matts-advice-5-tips-your-real-estate-site-needs/ Internet marketing for real estate: a practical tactical blog Mon, 12 Oct 2009 18:14:39 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: Track your search engine ranking improvement with a plugin for Firefox | Real Estate Internet Marketing by Union Street Media http://blog.unionstreetmedia.com/internet-marketing/take-matts-advice-5-tips-your-real-estate-site-needs/comment-page-1/#comment-1270 Track your search engine ranking improvement with a plugin for Firefox | Real Estate Internet Marketing by Union Street Media Tue, 21 Oct 2008 14:28:20 +0000 http://www.unionstreetmedia.com/blog/?p=134#comment-1270 [...] Search engine optimization (SEO) is typically a pillar of any internet marketing strategy. Yesterday, I posted information about how you can save time assessing the effectiveness of your SEO efforts by using the Rank Checker for Firefox plugin. Another fan of Rank Checker decided it was time to make the search rank data a bit more visually appealing by creating a second plugin called Site Rank Reporter. It’s a handy way to visualize things, especially if you are charged with reporting to someone about the effectiveness of all your efforts to optimize your real estate web site. [...] [...] Search engine optimization (SEO) is typically a pillar of any internet marketing strategy. Yesterday, I posted information about how you can save time assessing the effectiveness of your SEO efforts by using the Rank Checker for Firefox plugin. Another fan of Rank Checker decided it was time to make the search rank data a bit more visually appealing by creating a second plugin called Site Rank Reporter. It’s a handy way to visualize things, especially if you are charged with reporting to someone about the effectiveness of all your efforts to optimize your real estate web site. [...]

]]> By: See how your real estate web site’s SEO is performing: use Rank Checker for FireFox | Real Estate Internet Marketing by Union Street Media http://blog.unionstreetmedia.com/internet-marketing/take-matts-advice-5-tips-your-real-estate-site-needs/comment-page-1/#comment-1096 See how your real estate web site’s SEO is performing: use Rank Checker for FireFox | Real Estate Internet Marketing by Union Street Media Wed, 15 Oct 2008 15:31:14 +0000 http://www.unionstreetmedia.com/blog/?p=134#comment-1096 [...] to run this once a month for three or four months so that you can observe the impact of your SEO efforts (changes to content, meta data, and inbound link [...] [...] to run this once a month for three or four months so that you can observe the impact of your SEO efforts (changes to content, meta data, and inbound link [...]

]]> By: Amanda Everse http://blog.unionstreetmedia.com/internet-marketing/take-matts-advice-5-tips-your-real-estate-site-needs/comment-page-1/#comment-78 Amanda Everse Wed, 09 Jul 2008 14:25:01 +0000 http://www.unionstreetmedia.com/blog/?p=134#comment-78 Hi Tom, Thanks for stopping by the blog! The report that I sent you yesterday (pdf attached to my email) was an example of a Top Search Query report. The Top Search Queries report generated by the Google Webmaster tool (hereafter known as GWT) is quite distinct from reports generated by Google Analytics (hereafter known as GA). They are both incredibly useful, just very different. TIMING of TRAFFIC GWT displays traffic data JUST BEFORE and JUST AS it arrives at your site. GA displays data for traffic only AFTER it arrives at your site. SEARCH ENGINE RESULTS PAGE (SERP) INFO GWT can show you where your site ranked on the SERP for specific keyword searches, and what percentage of searches were for that term. That way, you don't have to type in your favored terms into Google and look around until you find your link. You'd be surprised at the interesting combinations of terms that people are using to find your site. It can help you focus your keywords better if you're being found for strange things. It also lets you know what terms you need to work harder on optimizing in your title tags and content. TERMS & THEIR RANK THAT GET CLICKED ON GA can show you what keywords generated the site visit GWT shows those keywords, where you ranked on the SERP when they clicked on it, and what percentage of clicks were for that term Hope this helps clarify things! Hi Tom,

Thanks for stopping by the blog! The report that I sent you yesterday (pdf attached to my email) was an example of a Top Search Query report. The Top Search Queries report generated by the Google Webmaster tool (hereafter known as GWT) is quite distinct from reports generated by Google Analytics (hereafter known as GA). They are both incredibly useful, just very different.

TIMING of TRAFFIC
GWT displays traffic data JUST BEFORE and JUST AS it arrives at your site.
GA displays data for traffic only AFTER it arrives at your site.

SEARCH ENGINE RESULTS PAGE (SERP) INFO
GWT can show you where your site ranked on the SERP for specific keyword searches, and what percentage of searches were for that term. That way, you don’t have to type in your favored terms into Google and look around until you find your link. You’d be surprised at the interesting combinations of terms that people are using to find your site. It can help you focus your keywords better if you’re being found for strange things. It also lets you know what terms you need to work harder on optimizing in your title tags and content.

TERMS & THEIR RANK THAT GET CLICKED ON
GA can show you what keywords generated the site visit

GWT shows those keywords, where you ranked on the SERP when they clicked on it, and what percentage of clicks were for that term

Hope this helps clarify things!

]]> By: Tom Mallette http://blog.unionstreetmedia.com/internet-marketing/take-matts-advice-5-tips-your-real-estate-site-needs/comment-page-1/#comment-77 Tom Mallette Wed, 09 Jul 2008 03:13:33 +0000 http://www.unionstreetmedia.com/blog/?p=134#comment-77 "The Top Search Queries report is a huge time saver and offers great insight into how Google “sees” your site." Is this similar to the top search queries that we see on our google analytic report? Thanks! tom “The Top Search Queries report is a huge time saver and offers great insight into how Google “sees” your site.”

Is this similar to the top search queries that we see on our google analytic report?

Thanks!

tom

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