Performance Optimization

This is the table of contents for the Performance Optimization series. Please note that these articles are about performance optimization, not SEO (search engine optimization). The difference is that performance optimization is about converting your existing site visitors into leads or customers while SEO is about getting more site visitors. Feel free to ask questions if you have any.

Part 1: Overview of Performance Optimization

Description of the difference between SEO and performance optimization, a quick rundown of the process and an outline of tools we will encounter.

Part 2: Getting Ready to Measure

Objectives and Key Performance Indicators. If you’re going to get into on-site optimization, you might as well start by knowing why you want to optimize and then determine how you’re going to track your progress.

Bonus Round: For a little more depth on KPIs check out my guest post over at MyTechOpinion.

Part 3: Benchmarks

Getting into the meat now. A little explanation of why we benchmark, some spreadsheet tips (including a link to a Google Sheet already set up for you), a description of what you have when you’re finished with your benchmark and a few benchmark survival tips.

More to come…

I’ll add links here as more are written.