Comments on: Keyword Benefit Index – Applying Data to Your Internet Marketing Decisions http://blog.unionstreetmedia.com/internet-marketing/keyword-benefit-index-applying-data-to-your-internet-marketing-decisions/ Internet marketing for real estate: a practical tactical blog Fri, 19 Feb 2010 14:36:01 -0500 http://wordpress.org/?v=2.9.2 hourly 1 By: Inbound Marketing, How to Use Social Media, Outbound Marketing http://blog.unionstreetmedia.com/internet-marketing/keyword-benefit-index-applying-data-to-your-internet-marketing-decisions/comment-page-1/#comment-3518 Inbound Marketing, How to Use Social Media, Outbound Marketing Thu, 21 Jan 2010 02:22:45 +0000 http://blog.unionstreetmedia.com/?p=298#comment-3518 [...] by building a solid web presence based on solid SEO structure that utilizes inbound principles and effectively engages in social media you can build a brand [...] [...] by building a solid web presence based on solid SEO structure that utilizes inbound principles and effectively engages in social media you can build a brand [...]

]]> By: Amanda Everse http://blog.unionstreetmedia.com/internet-marketing/keyword-benefit-index-applying-data-to-your-internet-marketing-decisions/comment-page-1/#comment-2938 Amanda Everse Mon, 22 Jun 2009 19:41:50 +0000 http://blog.unionstreetmedia.com/?p=298#comment-2938 Hi Rowena, Thanks for offering your insights into this complicated issue. Although the content aggregators and listing syndicators have volume on their sides, you and your colleagues have two advantages that I've seen played out well in our various clients' markets: local expertise and unique content. We are regularly seeing our clients rank above the national sites because the search engines know who is local, and can distinguish good, unique content from MLS data that is simply syndicated. And you've definitely identified the value of niche marketing. People who know what they want -- and can find it on your site -- are much more likely to convert than a very vague "state + real estate" searcher. Amanda NB: As one of our active Internet Marketing clients, Rowena knows our system well. I'll note for new visitors that in addition to taking the first step of keyword research, Union Street Media has built a platform that is designed to make the best use of that knowledge. Our "one-clicks searches" help our clients create a high volume of content that can be fully optimized for both the big-hitter keywords and the more esoteric ones. And our newest layouts for displaying listing content are working better than ever at converting visitors. Hi Rowena,

Thanks for offering your insights into this complicated issue. Although the content aggregators and listing syndicators have volume on their sides, you and your colleagues have two advantages that I’ve seen played out well in our various clients’ markets: local expertise and unique content. We are regularly seeing our clients rank above the national sites because the search engines know who is local, and can distinguish good, unique content from MLS data that is simply syndicated.

And you’ve definitely identified the value of niche marketing. People who know what they want — and can find it on your site — are much more likely to convert than a very vague “state + real estate” searcher.

Amanda

NB:
As one of our active Internet Marketing clients, Rowena knows our system well. I’ll note for new visitors that in addition to taking the first step of keyword research, Union Street Media has built a platform that is designed to make the best use of that knowledge. Our “one-clicks searches” help our clients create a high volume of content that can be fully optimized for both the big-hitter keywords and the more esoteric ones. And our newest layouts for displaying listing content are working better than ever at converting visitors.

]]> By: Rowena Patton http://blog.unionstreetmedia.com/internet-marketing/keyword-benefit-index-applying-data-to-your-internet-marketing-decisions/comment-page-1/#comment-2937 Rowena Patton Sun, 21 Jun 2009 13:41:59 +0000 http://blog.unionstreetmedia.com/?p=298#comment-2937 Keyword analysis is so valuable. I have noticed that the aggregation companies so common in RE are taking over page 1 in practically every category. These companies use agents listings, and a gzillion pages of content, then sell the leads out to agents. They have tools which flood their sites with keywords. I know that Google gets smart about recognizing such a between the lines approach, however they seem to keep outsmarting! Interested in your clients' approaches to keep ahead. Our competition going forward will not be other RE Companies, but the companies that can afford a full time in house SEO division, the lead aggregators such as homegain, househunt, housevalues, and of course the biggest one which we fund as Realtors, Realtor.com. On the core subject of keyword analysis and the formula, I think it is spot on to get the 'big hitters' down, however we should not forget the niche markets which produce just a few hits. It's not just about hits of course but conversion, which can be many times greater if one is providing niche material that appeals to someone who cannot find it on the other 300 sites in that market. Keyword analysis is so valuable. I have noticed that the aggregation companies so common in RE are taking over page 1 in practically every category. These companies use agents listings, and a gzillion pages of content, then sell the leads out to agents. They have tools which flood their sites with keywords. I know that Google gets smart about recognizing such a between the lines approach, however they seem to keep outsmarting! Interested in your clients’ approaches to keep ahead. Our competition going forward will not be other RE Companies, but the companies that can afford a full time in house SEO division, the lead aggregators such as homegain, househunt, housevalues, and of course the biggest one which we fund as Realtors, Realtor.com.

On the core subject of keyword analysis and the formula, I think it is spot on to get the ‘big hitters’ down, however we should not forget the niche markets which produce just a few hits. It’s not just about hits of course but conversion, which can be many times greater if one is providing niche material that appeals to someone who cannot find it on the other 300 sites in that market.

]]> By: Brad Miller http://blog.unionstreetmedia.com/internet-marketing/keyword-benefit-index-applying-data-to-your-internet-marketing-decisions/comment-page-1/#comment-2886 Brad Miller Wed, 08 Apr 2009 15:47:57 +0000 http://blog.unionstreetmedia.com/?p=298#comment-2886 You approach makes a lot of sense. You could waste money by just winging it. You approach makes a lot of sense. You could waste money by just winging it.

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