Comments on: Using the One-Click Real Estate Search Feature to Demonstrate Knowledge and Expertise http://blog.unionstreetmedia.com/real-estate/using-the-one-click-real-estate-search-feature-to-demonstrate-knowledge-and-expertise/ Internet marketing for real estate: a practical tactical blog Fri, 19 Feb 2010 14:36:01 -0500 http://wordpress.org/?v=2.9.2 hourly 1 By: Other Readings: Thinking about Search http://blog.unionstreetmedia.com/real-estate/using-the-one-click-real-estate-search-feature-to-demonstrate-knowledge-and-expertise/comment-page-1/#comment-3526 Other Readings: Thinking about Search Fri, 29 Jan 2010 18:17:44 +0000 http://blog.unionstreetmedia.com/?p=176#comment-3526 [...] Union Street Media customers have been using our One Click Real Estate Search technology to craft custom lifestyle real estate searches on their sites for some time, there are [...] [...] Union Street Media customers have been using our One Click Real Estate Search technology to craft custom lifestyle real estate searches on their sites for some time, there are [...]

]]> By: Integrating real estate search technology on your website for online marketing | Real Estate Internet Marketing by Union Street Media http://blog.unionstreetmedia.com/real-estate/using-the-one-click-real-estate-search-feature-to-demonstrate-knowledge-and-expertise/comment-page-1/#comment-2476 Integrating real estate search technology on your website for online marketing | Real Estate Internet Marketing by Union Street Media Wed, 17 Dec 2008 21:35:41 +0000 http://blog.unionstreetmedia.com/?p=176#comment-2476 [...] capability to add widgets such as a quick search on every page of your website, easily configurable one-click real estate searches and other tools that you can use to promote property and encourage visitor interaction with your [...] [...] capability to add widgets such as a quick search on every page of your website, easily configurable one-click real estate searches and other tools that you can use to promote property and encourage visitor interaction with your [...]

]]> By: G Dewald http://blog.unionstreetmedia.com/real-estate/using-the-one-click-real-estate-search-feature-to-demonstrate-knowledge-and-expertise/comment-page-1/#comment-1237 G Dewald Mon, 20 Oct 2008 14:32:44 +0000 http://blog.unionstreetmedia.com/?p=176#comment-1237 Hi Rowena, thanks for stopping by! I think you're absolutely right that the effectiveness of one-click searches is primarily in attracting visitors to a site versus moving visitors around once they are on the site. Developing an intimate understanding of the needs/desires of customers is the next logical step when effectively deploying one-click search. First you go with whatever you already know people are searching for (your keyword reports are a big help here--as is talking with real buyers). Then you enhance and refine. Once a profitable niche is discovered then supporting the acquisition of visitors to the one-click via adwords and other marketing campaigns is the next step. You could also test making a specific one-click more prominent on your site if the search is representative of your audience and kind of property you wish to work with. The nice thing is that setting up the one-clicks is fairly easy and quick, so as customer desires/needs change you can quickly deploy a new and relevant one-click search. Getting into the more advanced uses for One-Click are best enhanced through a Continuous Improvement Process (aka <a href="http://www.unionstreetmedia.com/report-recommend-revise/" rel="nofollow">Report, Recommend, Revise</a>): monitoring, testing and adjusting fluidly based on actual behavior of site visitors. Start with intuition, prove or disprove with data, deploy a solution, transform intuition into insight, repeat. Hi Rowena, thanks for stopping by!

I think you’re absolutely right that the effectiveness of one-click searches is primarily in attracting visitors to a site versus moving visitors around once they are on the site.

Developing an intimate understanding of the needs/desires of customers is the next logical step when effectively deploying one-click search. First you go with whatever you already know people are searching for (your keyword reports are a big help here–as is talking with real buyers). Then you enhance and refine.

Once a profitable niche is discovered then supporting the acquisition of visitors to the one-click via adwords and other marketing campaigns is the next step. You could also test making a specific one-click more prominent on your site if the search is representative of your audience and kind of property you wish to work with.

The nice thing is that setting up the one-clicks is fairly easy and quick, so as customer desires/needs change you can quickly deploy a new and relevant one-click search.

Getting into the more advanced uses for One-Click are best enhanced through a Continuous Improvement Process (aka Report, Recommend, Revise): monitoring, testing and adjusting fluidly based on actual behavior of site visitors.

Start with intuition, prove or disprove with data, deploy a solution, transform intuition into insight, repeat.

]]> By: Rowena Patton http://blog.unionstreetmedia.com/real-estate/using-the-one-click-real-estate-search-feature-to-demonstrate-knowledge-and-expertise/comment-page-1/#comment-1236 Rowena Patton Mon, 20 Oct 2008 14:19:41 +0000 http://blog.unionstreetmedia.com/?p=176#comment-1236 I appreciate all the discussion of the science of the one-click. I'd like to add the dimension of why it is attractive and why they work so well. One-clicks only work as well as the life-style target they are addressing. I'd like to build on the concept of using analytics to check how successful the one-clicks are, using analytics as well as local knowledge to set them up in the first place. Getting to the core of the lifestyle attractors is critical - otherwise they are just 'fun' and ways to show off we can come up with ingenious key words to root out those pesky little listings that hide away. A marketing campaign behind those lifestyle choices (one-clicks) perhaps attached to a listing that demonstrates them in pictures works wonders. When they simply rest on the site they do not get too many hits. I appreciate all the discussion of the science of the one-click. I’d like to add the dimension of why it is attractive and why they work so well. One-clicks only work as well as the life-style target they are addressing. I’d like to build on the concept of using analytics to check how successful the one-clicks are, using analytics as well as local knowledge to set them up in the first place. Getting to the core of the lifestyle attractors is critical – otherwise they are just ‘fun’ and ways to show off we can come up with ingenious key words to root out those pesky little listings that hide away. A marketing campaign behind those lifestyle choices (one-clicks) perhaps attached to a listing that demonstrates them in pictures works wonders. When they simply rest on the site they do not get too many hits.

]]> By: Cli.gs is a tool for social media analytics | Real Estate Internet Marketing http://blog.unionstreetmedia.com/real-estate/using-the-one-click-real-estate-search-feature-to-demonstrate-knowledge-and-expertise/comment-page-1/#comment-814 Cli.gs is a tool for social media analytics | Real Estate Internet Marketing Thu, 25 Sep 2008 13:32:19 +0000 http://blog.unionstreetmedia.com/?p=176#comment-814 [...] 20%: Union Street’s Groundswell Award submission. [...] [...] 20%: Union Street’s Groundswell Award submission. [...]

]]> By: G Dewald http://blog.unionstreetmedia.com/real-estate/using-the-one-click-real-estate-search-feature-to-demonstrate-knowledge-and-expertise/comment-page-1/#comment-644 G Dewald Fri, 12 Sep 2008 14:20:03 +0000 http://blog.unionstreetmedia.com/?p=176#comment-644 Thanks for stopping by Richard! I've noticed even in the past year the number of real estate companies who have a full time person dedicated to internet marketing has increased noticeably. And among those who don't there's usually at least one agent who is picking up a lot of the internet marketing duties. Using the internet to display your unique knowledge of the market is fairly easy if you're using good tools. Good luck in Fox River (and nice articles on staging at your blog). Thanks for stopping by Richard! I’ve noticed even in the past year the number of real estate companies who have a full time person dedicated to internet marketing has increased noticeably. And among those who don’t there’s usually at least one agent who is picking up a lot of the internet marketing duties.

Using the internet to display your unique knowledge of the market is fairly easy if you’re using good tools.

Good luck in Fox River (and nice articles on staging at your blog).

]]> By: Richard Miller http://blog.unionstreetmedia.com/real-estate/using-the-one-click-real-estate-search-feature-to-demonstrate-knowledge-and-expertise/comment-page-1/#comment-642 Richard Miller Thu, 11 Sep 2008 23:16:50 +0000 http://blog.unionstreetmedia.com/?p=176#comment-642 Great information. Real estate has really changed. Buyers have easier acess to information. Real estate professionals need to be more computer and internet savvy. Perhaps webmasters are becoming more valuable members of a real estate team. <a href="http://fgrhomeforsale.blogspot.com/" rel="nofollow">Fox River Real Estate</a> Great information. Real estate has really changed. Buyers have easier acess to information. Real estate professionals need to be more computer and internet savvy. Perhaps webmasters are becoming more valuable members of a real estate team.

Fox River Real Estate

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