Comments on: Filtering Noise from Twitter http://blog.unionstreetmedia.com/internet-marketing/filtering-noise-from-twitter/ Internet marketing for real estate: a practical tactical blog Fri, 19 Feb 2010 14:36:01 -0500 http://wordpress.org/?v=2.9.2 hourly 1 By: Debbie York http://blog.unionstreetmedia.com/internet-marketing/filtering-noise-from-twitter/comment-page-1/#comment-2922 Debbie York Wed, 03 Jun 2009 13:45:38 +0000 http://blog.unionstreetmedia.com/?p=242#comment-2922 We seem to be the minority with this thought process. I see real estate agents setting up Facebooks; then they post how they're going to a soccer game with their kids. While that's great for friends and family I think we've intertwined the personal and professional a bit too much. My solution; two facebook accounts and the two shall not meet. My niche is working land deals; primarily with builders, developers and investors. My goal is to filter through the masses and overload of information available about real estate and focus on land, zoning, new developments, and other areas of interest that is relevant to my market. Blackberry, web site, blogs and email yes; Twitter no. I can't seem to find the words to twitter properly. I also don't have the time to stay that connected. We seem to be the minority with this thought process. I see real estate agents setting up Facebooks; then they post how they’re going to a soccer game with their kids. While that’s great for friends and family I think we’ve intertwined the personal and professional a bit too much. My solution; two facebook accounts and the two shall not meet.

My niche is working land deals; primarily with builders, developers and investors. My goal is to filter through the masses and overload of information available about real estate and focus on land, zoning, new developments, and other areas of interest that is relevant to my market.

Blackberry, web site, blogs and email yes; Twitter no. I can’t seem to find the words to twitter properly. I also don’t have the time to stay that connected.

]]> By: Sean http://blog.unionstreetmedia.com/internet-marketing/filtering-noise-from-twitter/comment-page-1/#comment-2920 Sean Mon, 01 Jun 2009 22:11:28 +0000 http://blog.unionstreetmedia.com/?p=242#comment-2920 This issue is an interesting one to sort out and can become quite thorny when examining it...Although I totally agree that offering true value to your followers is difficult with the "wide net approach", there is also a strategy that "bigger is better" and that if you have an additional X number of anybody followers there is a chance that one errant tweet might convert a few to check out your website or product/service that you offer. This strategy is analogous to sending out mass mailers--which presumably also include your niche/core market customers--with the same goals of attracting your actual customers and also perhaps a few more that might be predisposed at that moment to read the mailer and act on it. The issue, of course, is that direct mail is exactly the opposite of social media marketing so we find ourselves back to where we began. Finally, add to that the perception that the larger the number of followers you have, the more validated you are as an authority or popular tweeter. Our Twitter Elite have all set the bar by accumulating more followers than small countries. I think your point of growing organically and yet still posting valuable, targeted posts to your core niche is the way to go. We can be assured that the Twitterverse and Twitter services will continue to evolve and offer tools to separate your followers into various groups which will likely change again how we handle "following" and "followers". The challenge for Twitter will be to not lose site of WHY they became so popular to begin with. Less can be more and they proved it. Hopefully they can grow and find ways to monetize the site without losing sight of their roots. This issue is an interesting one to sort out and can become quite thorny when examining it…Although I totally agree that offering true value to your followers is difficult with the “wide net approach”, there is also a strategy that “bigger is better” and that if you have an additional X number of anybody followers there is a chance that one errant tweet might convert a few to check out your website or product/service that you offer. This strategy is analogous to sending out mass mailers–which presumably also include your niche/core market customers–with the same goals of attracting your actual customers and also perhaps a few more that might be predisposed at that moment to read the mailer and act on it.

The issue, of course, is that direct mail is exactly the opposite of social media marketing so we find ourselves back to where we began. Finally, add to that the perception that the larger the number of followers you have, the more validated you are as an authority or popular tweeter. Our Twitter Elite have all set the bar by accumulating more followers than small countries.

I think your point of growing organically and yet still posting valuable, targeted posts to your core niche is the way to go.

We can be assured that the Twitterverse and Twitter services will continue to evolve and offer tools to separate your followers into various groups which will likely change again how we handle “following” and “followers”.

The challenge for Twitter will be to not lose site of WHY they became so popular to begin with. Less can be more and they proved it. Hopefully they can grow and find ways to monetize the site without losing sight of their roots.

]]>