Posts Tagged ‘Social Networking’

Updates To Facebook Fan Pages

What Does It Mean For Internet Marketing?

Facebook Fan Pages are used by businesses to interact with their customers online.  This is the first time Facebook has rolled out changes that bridge the gap between personal and business pages. There are a few new features that will help you manage communication and increase engagement. We’ve taken the time to outline some of the changes and what you will be able to do with them.

Better Communication

Starting right now, you can navigate and interact with other areas of Facebook as your Fan Page. This means you can choose to receive notifications about Fan activity, like and comment on other Pages under your business name. Your Fan Page will finally get its own News Feed where you can engage with the latest and most important news from other Pages you like.

More Opportunities for Expression

Facebook launched updated personal profiles a few months ago. Now, Fan Pages  will benefit from many of the same enhancements. Starting today, you can feature photos of your Page’s most recent experiences at the top of your Page. You can highlight other Pages you are connected with as well as the people who are managing your Page. This new feature allows you to add more personality to your business page. A great idea is to take images of happy clients or exclusive deals and place those photos at the top for maximum exposure.

Improved Relevancy and Reach

The navigation has been moved to the left-hand side under your profile picture just like the new personal profiles. This will most likely make it navigate more consistently for everyone. The “Everyone” filter on the Wall provides a new way for you to see the most interesting posts first. Facebook has also created a place for people to discover the friends and interests they have common with your Page.

Do you like the new design and features Facebook released today for pages?

Using Twitter Hashtags to Your Advantage

How to use Twitter Hastags | Union Street Media BlogIf you’re using twitter you won’t get very far without seeing someone put a ‘#’ in front of a word or phrase.  So what is this all about?  Hashtags were created to be able to monitor trends and create a simple way to search for a specific event, area, service etc.  Creating a hashtag is simple, but getting people to continue to use it is the tricky part.  With the use of hashtags comes the ability to monitor that tag with ease.  You can monitor hashtags in several ways using a program like Tweetdeck or by using Twitter’s powerful search engine.  A useful way to monitor what’s going in town is to find the hashtag that corresponds with your area, in Burlington’s case, it’s #BTV.  I find that monitoring that hashtag is the best way to keep an eye on all that’s around me in Burlington.  If there’s something going on, someone will tweet about it.  For instance, Grace Potter announced the morning of her CD release day that she would be putting on a free show on Church St. in Burlington.  About two hours after she announced that on Twitter, the non-tweeps around me (a tweep is someone who uses twitter) found out.  My point here is that news travels fast on Twitter, something like we’ve never seen before.

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Twitter: Using Social Media to Increase Business Success

Tweetdeck

Tweetdeck

According to Mashable, The Social Media Guide, Twitter saw a 752% growth in 2008. It’s no wonder everyone seems to be jumping on the bandwagon.

There are many benefits that come with proper Twitter usage:

Reinforce your brand and increase awareness by linking your Twitter account with all of your other web outlets.

Check your Google Analytics; Twitter is a direct source of traffic.

Network with like minded professionals, potential customers, and other local businesses.

Tweets are now indexed in Google; we smell potential for organic Google traffic!

What a lot of people don’t realize are the practical uses of this valuable tool. Many businesses recognize the potential with this platform and yet after creating an account, have no clue what to do. It’s important to know about Twitter etiquette, hashtags, practical applications, and more.

Before getting started, there are a few things to remember.

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