What kind of advertising tracking are you looking for PPC, Traffic? There are a few free utilities out there that you can use to keep an eye on your competition. Let me know and I will see what I can do.

Cheers,

Spencer

> Branded white-label premium option?

We are running a couple tests with offices now on all their newspaper advertising. We are faking out an office version by running it all under one account, however, if there is interest, we’ll offer exactly that – a premium office version that could be white-labeled (if desired – the only branding is the domain – the reports are generic) and equally important – centrally administered so that an office can offer the tracking as a benefit to agents.

I’ll keep you posted. And thanks again for the great feedback.

I’m absolutely with you that your analytics feature is awesome. Now that I have my fake Greatest Web Strategist Ever campaign I’ll be making a follow-up to this article on how to use the analytics you provide.

What I think is most perfect about your system is that it’s easy to set up and a real estate pro can get started using it without having to call their web developer (don’t tell my boss! ). So it can serve as a starter for getting people to work with their web metrics.

That and, as you mention, you can make a special report that has the numbers stripped out. Branded white-label premium option?

I’d add that a benefit to using the ListingNumber analytics is it’s simple to create a one-page, readable report for sellers that combines both off-line and online tracking in one place (sorry for the ad .

I’m a huge fan of Google Analytics, but found it difficult to generate a simple report that could be shared with a seller.

Ideally, you should use both and thanks G. for the great ideas on how to integrate the two… we’re working on it.

I put all the warnings out there because if you use the tool I put together then everyone can see the results that are generated. It’s just a big Google Spreadsheet. So if folks are worried about that then they shouldn’t go at it.

As you note, the tracking itself is anonymous via GA.

Also, great article on AIDA in advertising, especially because it’s about the original incarnation of the model (for print-based individual ads).

I hope you don’t mind that I edited your comment to include the phrase AIDA. Many of my readers are familiar with the concept from my AIDA for website marketing post.